Released: View-through for Facebook Mobile App Install Ads, Purchase Verification & upgraded Cohort Analysis

[Visit adjust.com] Reveal further conversion insights with view-through attribution for Facebook Mobile App Install Ads We're rolling out view-through (impression-based) attribution for your mobile app installation campaigns on Facebook. Users that have seen one of your mobile app install ads on Facebook, and then proceeded to download your app without clicking the ad itself, can now be credited to your mobile app install Facebook campaigns. With this new feature, you'll unlock an entire audience of users that have converted from your Facebook campaigns. This gives you a more complete picture of attribution from advertising. The newly-revealed conversions will give you further evidence to support your conclusions about the performance of different creatives, copy, or audiences. These insights will ultimately let you make quicker and more confident changes to your ad campaigns to get more bang for your buck. We've worked with view-through attribution for some time now, and we have strict requirements with our partners on how these views and impressions are tracked. As with all of our attribution settings, you can activate view-through attribution separately in your dashboard. We regard ad impressions as a weaker signal than clicks, meaning that we apply a shorter attribution window. By default, this window is 24 hours. View-through attribution can be activated or deactivated in your attribution settings. The option to activate view-through attribution is available to all accounts on the Business package or above. Verify your in-app purchase receipts on iOS and Android in real-time [purchase-verification-image.png] Not all of the in-app purchases that are made in your app are real. As it turns out, as many as 30 % of all IAPs on iOS are falsified - whether through a rooted device, a hijacked App Store request, or through some other form of in-app piracy. adjust can now check your in-app purchase receipts in real time and verify that the purchases are real, by pinging Apple’s or Google’s receipt verification servers. To get started, just get in touch with your sales rep or [through sales@adjust.com.] This is actually the latest iteration of a longer-running project to build purchase verification that really works. We discuss the performance and general implementation of each of these approaches in our whitepaper on purchase verification. [pvw (1).jpg] What we found is that there’s only one way to get to extremely high accuracy rates, and making your dataset clean and actionable from the get go: fully cross-checking the entire receipt with the App Store and Google Play Store in real time. The result? In less than a second, your app has a completely authoritative answer on the validity of the receipt. Since adjust typically serves as the central data collection point for all of your network partners and often other analytics systems, you know that every copy of this dataset has accurate revenue data as soon as it’s known. [Read more about the feature here.] Purchase Verification is a stand-alone feature that you can book in addition to your attribution pricing package. Get in touch by replying to this e-mail and we can chat. Analyze multiple KPIs at once in our cohort analysis tool The Cohort views in adjust’s dashboard now allows you to pick and choose from multiple different KPIs to include at once. You can select the KPIs to view in your cohort analysis by opening up the right-hand-side panel, hitting “KPI Selection”, and toggling any metrics you want to look at. This is handy when you might be comparing & contrasting the performance of mobile app users with multiple metrics - say, retention, average session length, or LTV by a certain day after install. N.B: We’ve also shifted the “Paying Users” metrics from being a base for all metrics, to being a KPI in itself, just like retained users. You’ll find the Paying Users in the KPI Selection now. [Read more here.] --------------------------------------------------------------- From the blog - Taking a cue from our work on the Zombie Reports, James from our team asks what would happen [if the App Store had no games] - We studied the effects of verifying in-app purchases: [over 30 % of iOS "purchases" are not real] - Incentivized advertising is widely regarded as the runt of the litter. [In his guest post, Arup Dey asks: when can incentivized advertising really work]? - You know we swear by open-source, especially when it comes to the SDKs you have to integrate into your app. [Why is it such a big deal?] Upcoming events - Tokyo, September 7th - together with Applift, we're hosting a seminar on the future of mobile marketing. Shawn Bonham from our Tokyo office will be going over how you can verify in-app purchases. [Register here.] - Paris, September 8th – La Fraude Sur Mobile: for the first time, we'll be gathering to talk about mobile app fraud in Paris. [Check it out!] - Cologne, September 14th and 15th – dmexco is the big event back home and we are attending in full force. [Sign up for our Mobile School classes] hosted on top of our booth, #B-052 in Hall 06.01! - Tokyo, September 15th and 16th – we'll be at Tokyo Game Show, too! [Drop us a line] if you want to meet up. [That's all for this time - but the product blog always has the latest.] --------------------------------------------------------------- ​ [adjust] adjust Headquarters, Saarbrücker Straße 38a, 10405 Berlin, Germany San Francisco · Istanbul · Tokyo · Shanghai · Beijing · Sydney · Paris · Sao Paulo · London · Singapore [www.adjust.com] | [contact@adjust.com] Jurisdiction | Local Court Berlin-Charlottenburg: HRB 140616 Represented by Christian Henschel and Paul H. Müller This email was sent to: [{EMAIL}] If you don't want to receive more of these, [click here to unsubscribe...]