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Hello! Just a note first: our product blog is the best way to stay up-to-date. We publish all these updates there as soon as things go live. We've also started pushing some notifications into your dashboard to keep you updated. Keep an eye in your dashboard or head straight to [adjust.com/blog/product-news]!
Export CSVs with any filtered view or dataset
We’ve upgraded the way CSV exports (reports in our lingo) are generated from adjust. You’re now able to pull full CSV exports of any view in your dashboard. Whatever filters you can set in the dashboard, you can also export from the same views.
The most obvious change: the CSV reports have now moved into the statistics views.
The previous button for report downloads has been extended with further options. You now have two different types of exports from any view:
- “snapshot” reports that simply export the table you’re looking at, as-is;
- “drill down” reports that are formatted in the same way as the exports you’re used to - ready for all your pivot table needs.
When you create a report this way, they'll use any filters from the current view: timeframe, country, trackers or anything else you have applied.
Reports are instantly generated for you and downloaded right in the browser.
[Read more here.]
Universal Links are now significantly shorter
adjust universal links can now be significantly shortened. As Apple does not support redirected universal links that occur outside of Safari, we've engineered universal link logic in order to ensure support across all browsers. Now those links are also suitable for very short placements, like SMS or plain-text emails.
Already using Universal Links? We put together [a migration guide]. And if you're about to implement Universal Links for the first time, you'll be on short links by default.
[Check out the details on the blog.]
Track native webview applications
Using JavaScript functions to call and initialize the adjust SDK, you can now track in-app events in your webview applications for the first time. This can be implemented in just a few lines of code.
Web view support for iOS is possible with usage of native iOS SDK 4.8.0 and higher. Web view support for Android is possible with usage of native Android SDK 4.7.0 and higher.
For step-by-step information on how to implement this please check the following docs for [iOS] and [Android] respectively.
Send new users to deeplinks with the latest adjust Unity SDK
The latest release of the adjust Unity SDK adds another great feature: deferred deeplinking, which allows apps to send new users to a specific deep link right after the install. [Read more here].
Platform specific redirect overrides? You got it
adjust’s latest [addition to its redirect logic] means that you can now override your app settings to e.g. redirect your iOS users to one landing page and your Android users to another. Previously, we've offered various fallbacks to send users to platform-specific Stores, or a static redirect to send all users to a separate landing page.
The new solution is set up by appending the following redirect parameters to your tracking links:
- redirect_ios
- redirect_android
- redirect_windows
- redirect_windows-phone
You can use any of these in combination and also specify for all users of one OS to be redirected to one URL (and all other users to another) by using redirect_ios= in addition to redirect=. The more specific parameter would override the general setting.
Update event partner parameters from dashboard
adjust has updated its partner parameter logic to make the process of forwarding important data to your partners even easier. This new functionality bypasses the need to update the SDK - changes to event parameters can be made on a partner specific basis right from the dashboard.
For example, now, if you push “last_level_completed” as a partner parameter (that is only sent to partners, not ingested by our system), you can rename it to “ultimate_level_completed” for another partner to meet their naming conventions.
[Read more here.]
More callback placeholders for detailed geo data
{country_subdivision} and {postal_code} can now be added as placeholders in your callbacks. When you set your callbacks up in the dashboard, you can drop in these placeholders. adjust's servers will fetch and place the real values when pinging the callback - such as syncing tracked purchases, sessions, levels beat, or any other in-app event.
The subdivision parameter denotes things like states, provinces, territories - all of the specific subdivisions in [ISO 3166-2].
Deactivating reattributions in specific partner settings
Partner settings will now allow you to deactivate reattribution in the dashboard - for those campaigns where you know you won't be reactivating inactive users.
You've always had the option to deactivate reattributions for specific tracker URLs, flagging it with rt=0. Now, this flag can also be set on integrations where tracker URLs aren't required.
All of these product updates - and a few other - are posted on [our product news blog.]
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From the blog
- What's the state of organic discovery in the App Store in 2016? Four years after our first report on the App Zombies, we're revisiting the report. [Check it out!]
- We wrote in TechCrunch about our recent tvOS analysis - and [the consequences it has for Apple's WWDC announcements.]
- What's going on in [the industry discussion around ad fraud?]
- Oh, and [we launched a new site.]
Upcoming events
- Anywhere, August 4th - we're hosting a [webinar on revenue analysis and ROI] with VentureBeat next week.
- Cologne, August 17th - we'll be at Gamescom.
- Sao Paulo, August 24th - we'll be repped at GMIC in Sao Paulo. Meet up? :)
- London, August 25th - with Jampp, we're hosting the Mobile Jam Session. Let us know if you're down to swing by!
- Paris, September 8th - if you're in town, we're hosting an event starting at 17.30 to discuss fraud in mobile. Interested? [Drop us a line!]
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