PROGRAMMATIC I/O NY Agenda Updates for July 19

Hi all, Below are the latest updates to the agenda for [PROGRAMMATIC I/O New York](, which takes place October 15-16. Scroll down for the full text version of the agenda and visit [programmatic.io/ny]( to learn more and register. - Day 1, Programmatic Ops Talks - "Alternatives To User-Level Targeting In Programmatic" will be led by Allison Murphy, SVP, Ad Innovation, The New York Times. - Day 1, Programmatic Essentials Buy-Side - Learn how Lyft is driving user retention with Sigal Bareket, Sr. Director, Growth Marketing. - Day 2, The Plenary Program - NBC Universal's Denise Colella will present "Taking Advanced Opportunities Global." Thanks, The AdExchanger Events Team Day 1: [Programmatic Essentials Buy-Side]( And Then There Were Three 2020 Data Strategy: Future Proofing Your Audience Data Management Special Presentation From MiQ Special Presentation From Comcast Technology Solutions US Programmatic: Top Trends Driving Growth And Ad Spending Data Is Everyone’s Responsibility: How To Align Your People, Process And Product Special Presentation From Teads Special Presentation From Quantcast Advanced Data Strategies For Marketers Demystifying The Vendor Ecosystem For Brands Special Presentation from Dun & Bradstreet Special Presentation From MightyHive How To Reduce The Cost Of Fraud To Zero Driving User Retention With Lyft Don't Trust The Whiteboard: Data-Driven Supply Path Optimization Special Presentation From Zeta [Programmatic Essentials Sell-Side]( Best Practices For Programmatic Creative - Finally Getting The Message Right (Programmatic) Media in 2023 The Future Of OTT Is Ad Supported Vendor Selection: 10 Questions Publishers Should Ask How To Capture 2020 Political Ad Budgets What Publishers Should Do When Their Client Goes In-House [Programmatic Ops Talks]( Alternatives To User-Level Targeting In Programmatic Special Ops Talks Presentation Tracking the Trackers: An ITP Demo Plus Everything You Need To Know About Browser Tracking Changes Programmatic Transparency: New Data And Supply-Chain Standards Driving Business Growth With Facebook Technology Best Practices For Global Data Activation And Privacy Compliance Understanding The Complexities Of Amazon Ad-Tech In A Cookie-Less World. How Bad Can It Get? Special Presentation From Salesforce [Spotlight: TV & Video]( The State Of Cross Platform Video Advertising The Next Wave Of TV Measurement Ingredients For A Successful Advanced TV Campaign Advancing Your TV Plan: How To Layer Advanced Audience Targeting Into Your TV Buy Navigating The Local TV Marketplace Using Automation And Transparency [Programmatic 101 Workshop]( Three hour programmatic crash-course with Chris Kane and Danielle Rind from Jounce Media Day 2: [Plenary Program]( "The Big Story" - Live! Secret Identity — How To Survive And Thrive In An Anonymous World Taking Advanced Opportunities Global Special Fireside Chat With Google Reclaiming Power: The Challenges Of Today’s Independent Publisher The Regulator’s To-Do List The Facebook Factor Beyond "Performance" The ABCs on Amazon, From Its Ad Server To Its Buying Insights To Its Commerce Platform Using Brand Assets To Drive Performance In RTB A Special Presentation From TripleLift Special Publisher Presentation Marketers Hold The Purse Strings Has Omnichannel TV and Video Arrived? Place Your Bets: Rethinking Investments For A New TV And Video Market The Agency Abides Visit [programmatic.io/ny]( to register. [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](