AdExchanger News for June 14, 2019

Today's Must Read - Insider Inc. Combines With EMarketer To Create One-Stop Research Shop [AdExchanger | Optimizing the News] Today from AdExchanger Friday, June 14 Join Us [Early bird registration for PROGRAMMATIC I/O New York is open]( - Register by 11:59 pm on Friday, June 14th to receive early bird pricing. --------------------------------------------------------------- Today's Must Read [Insider Inc. Combines With EMarketer To Create One-Stop Research Shop]( Insider Inc. will merge with eMarketer next year, with the goal of building a large, fast-growing research and data firm unified by its focus on digital transformation… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Salesforce And Adobe Lead Forrester DMP Wave With Embrace Of Privacy]( Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP and Firefox ETP… [More.]( [The Big Story – Tumultuous TV!]( TV buying is changing and it seems we’re in the storm before the calm. This week, we feature several smaller stories that are all related to TV and represent puzzle pieces we’re trying to fit together… [More.]( [Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT]( Samsung’s advanced TV division, Samsung Ads, will partner with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic rates for ad delivery on over-the-top… [More.]( [GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky]( Facebook, Amazon and Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM released Wednesday… [More.]( [When Picking Partners, Think Like An Investor]( Many brands, agencies, publishers and vendors simply aren’t asking the questions necessary to confirm that prospective partners are reliable in the long term… [More.]( [Don’t Take CTV Results At Face Value]( Connected TV ad performance looks good when measured against metrics such as viewability and completed views. But advertisers need to look closer at its performance… [More.]( [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as a lead-generation service for B2B marketers, and it was one of the early players in [AI optimization](. Terms of the deal were not disclosed and won’t necessarily be discoverable since D&B was delisted from the New York Stock Exchange, after it was bought by a group of PE investors for $5.4 billion last year. “This acquisition supports the strategy we announced when Dun & Bradstreet became a privately held company – to bring new technologies and innovation to our existing solutions, creating deeper customer value,” said D&B CEO Anthony Jabbour in a [press release](. Cool Your Jets Walmart is revising its ecommerce strategy as Jet.com, previously an independently run subsidiary, is absorbed into the larger company. Last year, the Jet team saw it could get higher returns on marketing with Walmart.com than its own site, so Jet has dialed up spend there and sells more through a consolidated supply chain, according to a blog post by Marc Lore, the founder and former CEO of Jet who leads Walmart’s US eCommerce business. The Jet site and brand will remain, but it will focus on large cities where Walmart doesn’t have brick-and-mortar penetration and carry products not typically found in Walmart, like Apple and Nike. “While this has made Jet smaller from a sales perspective, it has helped us create a smart portfolio approach where our businesses complement each other.” [More](. Twitchy Pubs Publishers are turning to Twitch for video distribution. The Washington Post, Cheddar and BuzzFeed have created shows specifically for the gaming platform in the past year, Digiday reports. Publishers see it as an opportunity to grow their following with a vocal and active community, and Twitch’s in-stream ads are a powerful carrot. “Unlike some platforms, Twitch has clear pathways to monetization,” said Phoebe Connelly, The Post’s deputy director of video. Twitch is a core revenue driver for BuzzFeed’s gaming brand, BuzzFeed Multiplayer, but it’s not just working for endemic pubs. Cheddar streams an hour of Twitch content every day on a show called “Cheddar Esports,” and The Post streams news broadcasts on the platform. “Our interest in Twitch is a symptom of our interest more generally in making sure we’re not just making great video and distributing through The Washington Post but paying attention to where people are watching video online,” Connelly said. [More](. But Wait, There’s More! - [Fortnite Maker Epic Games Scoops Up Houseparty App]( - WSJ - [Fox, Ad Agencies Join Addressable TV Consortium Project OAR]( - The Drum - [Amazon](–[Amazon-Whole Foods Is Two Years Old. And?]( - WaPo - [VidMob Closes $25M In New Financing]( - release - [What’s Amazon’s Share Of Retail? Depends Who You Ask]( - The Information - [IAS Expands Brand Suitability Offering To Include Facebook]( - release - [More And More Brands Are Awarding Lions Of Their Own]( - Ad Age - [Are Facebook Ads Discriminatory? It’s Complicated]( - Wired - [This Flip-Flop From The Antitrust Cops Isn’t A Threat To Google]( - Bloomberg You’re Hired - [Ben Abbatiello Joins Beachfront As VP Of Advanced TV]( - B&C - [Beeswax Appoints Matt Clark First VP Of Partnerships]( - release Podcasts [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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