(5 additions) PROGRAMMATIC I/O SF agenda update for April 19

Hi all, Below are the latest updates to the agenda for [PROGRAMMATIC I/O San Francisco](, which takes place April 29-30. This event is almost sold out. Scroll down for the text version and visit [programmatic.io/sf]( to learn more and register. - Day 1, 9:30 AM, Programmatic Essentials Buy-Side - "How Second-Party Data Improves Your Audience Targeting Strategy" will be co-presented by Brian Hogan from Fluent and Brad Rosenhouse from Publicis Health Media - Day 1, 11:30 AM, Programmatic Essentials Buy-Side - Eran Metzer from Hearts & Science will join "The B2B Approach On The Buy-Side" - Day 1, 2:00 PM, Programmatic Essentials Buy-Side - Quantcast CTO Peter Day will present "Fact Vs Fiction In Machine Learning And AI" - Day 2, 3:20 PM, The Plenary Program - HP's Freddie Liversidge and Uber's Bennett Rosenblatt will discuss "In-House Lessons Learned" - Day 2, 4:00 PM, The Plenary Program - Megan Pagliuca from Hearts & Science will lay out "The Agency Vision" Limited tickets remain for the [AdExchanger Awards]( Gala. Tickets are available as an add-on to your PROGRAMMATIC I/O registration, or can be purchased separately [here](. Thanks, The AdExchanger Events Team Day 1: [Programmatic Essentials Buy-Side]( 9:00 AM - DSPs, DMPs, CDPs: What Do Marketers Want From Their Lead Partners? 9:30 AM - Are Your Campaigns Really Using AI? 10 Questions To Ask Your DSP 9:30 AM - How Second-Party Data Improves Your Audience Targeting Strategy 9:30 AM - Automation Is The New Programmatic - An Agency Case Study 10:00 AM - US Programmatic Through 2021: The Numbers And Trends You Need To Know 11:00 AM - How To Make The Most Of Your DMP With Programmatic And Beyond 11:00 AM - How To Stand Up An In-House Programmatic Capability 11:30 AM - Machine Learning's People Problem 11:30 AM - The B2B Approach On The Buy-Side 11:30 AM - The Convergence Of Linear And Digital Advertising: Leveraging Unified Solutions 2:00 PM - How To Match Programmatic Creative To The Media 2:00 PM - Driving Business Growth With Facebook Technology 2:00 PM - Fact Vs Fiction In Machine Learning And AI 3:15 PM - How To Navigate Change - Approaches For Data, Tech And Talent 3:45 PM - Advanced In-Housing: Tips And Best Practices 4:15 PM - CDP On A Budget [Programmatic Essentials Sell-Side]( 12:00 PM - How To Marry Paywalls And Programmatic Ads 1:30 PM - Help Me Help You: How Publishers Can Best Work With Tech Partners 2:30 PM - How To Work With Agencies. A Guide For Publishers 3:15 PM - Be Like Bezos: The Publisher Plan For The Next 3 Years 3:45 PM - How To Harness The Momentum In Podcasting [Programmatic Ops Talks]( 9:00 AM - How Wrong Audience Targeting And AI-driven Campaigns Undermine Brand Growth 10:00 AM - Are You Getting The Most Out Of Your Instagram Campaigns? 11:00 AM - ABM In The Age Of Advanced Data Processing And Activation 12:00 PM - The 7 Questions To Ask Your Vendors 1:30 PM - Understanding The Latest On User And Device IDs 2:30 PM - Unified Auctions In Mobile Apps 3:15 PM - The Future Of Video Ad Serving: An Update From The IAB Tech Lab 3:45 PM - Connecting Programmatic To Content 4:15 PM - How To Optimize Your Amazon Advertising [Spotlight: TV & Video]( 10:00 AM - How To Generate Programmatic Revenue From OTT Channels 12:00 PM - Best Practices For Omni-Channel Video Planning 1:30 PM - Best Practices For Connected TV/ OTT Ad Operations 2:30 PM - Best Practices For Advanced TV Measurement [Programmatic 101 Workshop]( 9:00 AM - 12:00 PM - Three hour programmatic crash-course with Chris Kane and Danielle Rind from Jounce Media Day 2: [Plenary Program]( 9:05 AM - The Big Story Live! Featuring The AdExchanger Team 9:25 AM - The Creative Renaissance Is Upon Us: The State Of Creative Advertising Technolog 9:45 AM - The Fusion Of Creative, Media And Tech 10:05 AM - Finding Your Voice In 2019 11:10 AM - Connecting TV 11:30 AM - Betting On Programmatic 11:50 AM - Commerce Advertising In A 5G World - Special Presentation From Verizon Media 12:10 PM - A Conversation With Google 1:30 PM - Big Time DTC 2:05 PM - Can Branded Content Go Programmatic? - Special Presentation From TripleLift 2:20 PM - The Data-Driven Publisher 2:40 PM - Cross-Platform Data: The Path To Better ROI 3:20 PM - In-House Lessons Learned 3:40 PM - Not Your Regularly Scheduled Program: The Changing TV Landscape 4:00 PM - The Agency Vision Visit [programmatic.io/sf]( to register. [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](