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Hi all, Below are the latest updates to the agenda for , which takes place April 29-30. Scroll down
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Hi all,
Below are the latest updates to the agenda for [PROGRAMMATIC I/O San Francisco](, which takes place April 29-30. Scroll down for the text version and visit [programmatic.io/sf]( to learn more and register.
- Day 1, 11:00 AM, Programmatic Essentials Sell-Side - Sara Owens from Wavemaker Global will lead a programmatic essentials workshop
- Day 1, 2:00 PM, Programmatic Essentials Buy-Side - Ken Blom from BuzzFeed will discuss programmatic advertising from the publisher perspective
- Day 1, 4:15 PM, Spotlight: TV & Video - "Best Practices For Connected TV/OTT Ad Operations" will be led by Sarah Rose from IPG Mediabrands
- Day 2, 1:30 PM, Plenary Program - Jesse Horwitz, Co-CEO and Co-Founder of Hubble Contacts will join the "Big Time DTC" panel
The [AdExchanger Awards]( finalists have been announced. Registration for the Awards Gala is open and is available as an add-on during registration for PROGRAMMATIC I/O.
Thanks,
The AdExchanger Events Team
Day 1:
[Programmatic Essentials Buy-Side](
9:00 AM - DSPs, DMPs, CDPs: What Do Marketers Want From Their Lead Partners?
9:30 AM - Automation Is The New Programmatic
9:30 AM - Are Your Campaigns Really Using AI? 10 Questions To Ask Your DSP
9:30 AM - 3 Keys For Transparency When Sourcing New Data Sets
10:00 AM - US Programmatic Through 2021: The Numbers And Trends You Need To Know
11:00 AM - How To Stand Up An In-House Programmatic Capability
11:30 AM - Special Presentation From Comcast Technology Solutions
11:30 AM - Machine Learning's People Problem
11:30 AM - The B2B Approach On The Buy-Side
1:30 PM - Understanding The Latest On User And Device IDs
2:00 PM - Connecting Programmatic To Content
2:30 PM - Special Presentation From Quantcast
2:30 PM - Driving Business Growth With Facebook Technology - Special Presentation From Facebook
2:30 PM - How To Match Programmatic Creative To The Media - Special Presentation From Extreme Reach
3:15 PM - How To Unify Data Across Teams And Media Partners
3:45 PM - Advanced In-Housing: Tips And Best Practices
4:15 PM - CDP On A Budget
[Programmatic Essentials Sell-Side](
9:00 AM - How To Harness The Momentum In Podcasting
11:00 AM - How To Maximize Data In The Omni-Channel Mix
12:00 PM - How To Marry Paywalls And Programmatic Ads
1:30 PM - Help Me Help You: How Publishers Can Best Work With Tech Partners
3:15 PM - Be Like Bezos: The Publisher Plan for The Next 3 Years
3:45 PM - Special Presentation
[Programmatic Ops Talks](
9:00 AM - How Wrong Audience Targeting And AI-driven Campaigns Undermine Brand Growth
10:00 AM - Are You Getting The Most Out Of Your Instagram Campaigns?
11:00 AM - ABM In The Age Of Advanced Data Processing And Activation
12:00 PM - The 7 Questions To Ask Your Vendors
1:30 PM - The Future Of Video Ad Serving: An Update From The IAB Tech Lab
2:00 PM - Unified Auctions In Mobile Apps
4:15 PM - How To Optimize Your Amazon Advertising
[Spotlight: TV & Video](
10:00 AM - How To Generate Programmatic Revenue From OTT Channels
12:00 PM - Best Practices For Omni-Channel Video Planning
2:00 PM - Best Practices For Advanced TV Measurement
2:30 PM - Special Presentation
4:15 PM - Best Practices For Connected TV/ OTT Ad Operations
[Programmatic 101 Workshop](
9:00 AM - 12:00 PM - Three hour programmatic crash-course with Chris Kane and Danielle Rind from Jounce Media
Day 2:
[Plenary Program](
9:05 AM - Marketers Hold The Purse
9:25 AM - The Creative Renaissance Is Upon Us: The State Of Creative Advertising Technolog
9:45 AM - The Fusion Of Creative, Media And Tech
10:05 AM - Finding Your Voice In 2019
11:10 AM - Connecting TV
11:30 AM - Betting On Programmatic
11:50 AM - Commerce Advertising In A 5G World - Special Presentation From Verizon Media
12:10 PM - A Conversation With Google
1:30 PM - Big Time DTC
2:05 PM - Can Branded Content Go Programmatic? - Special Presentation From TripleLift
2:20 PM - The Data-Driven Publisher
2:40 PM - Cross-Platform Data: The Path To Better ROI
3:20 PM - Special Fireside Chat: The New Attention
3:40 PM - Not Your Regularly Scheduled Program: The Changing TV Landscape
4:00 PM - The Agency Vision
Visit [programmatic.io/sf]( to register.
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