Latest PROGRAMMATIC I/O SF Agenda (March 22 Edition)

Hi all, Below are the latest updates to the agenda for [PROGRAMMATIC I/O San Francisco](, which takes place April 29-30. Scroll down for the text version and visit [programmatic.io/sf]( to learn more and register. - Day 1, 1:30 PM, Programmatic Essentials Buy-Side - "Understanding The Latest On User And Device IDs" workshop will be given by Nishant Desai, Xaxis - Day 1, 2:00 PM, Programmatic Essentials Buy-Side - BuzzFeed's Ken Bloom will lead "Connecting Programmatic To Content" - Day 1, 2:30 PM, Programmatic Essentials Buy-Side - "Driving Business Growth With Facebook Technology" will be presented by Vatsal Mehta, Facebook - Day 1, 3:45 PM, Programmatic Essentials Buy-Side - Matt Timothy from Extreme Reach will lead a workshop on "How To Match The Creative To The Media" - Day 2, 1:30 PM, Plenary Program - Mary Carmen Gasco Buisson from P&G Ventures joins "Big Time DTC" The [AdExchanger Awards]( finalists have been announced. Registration for the Awards Gala is open and is available as an add-on during registration for PROGRAMMATIC I/O. Thanks, The AdExchanger Events Team Day 1: [Programmatic Essentials Buy-Side]( 9:00 AM - DSPs, DMPs, CDPs: What Do Marketers Want From Their Lead Partners? 9:30 AM - Automation Is The New Programmatic 9:30 AM - Are Your Campaigns Really Using AI? 10 Questions To Ask Your DSP 9:30 AM - 3 Keys For Transparency When Sourcing New Data Sets 10:00 AM - US Programmatic Through 2021: The Numbers And Trends You Need To Know 11:00 AM - How To Stand Up An In-House Programmatic Capability 11:30 AM - Special Presentation From Comcast Technology Solutions 11:30 AM - Machine Learning's People Problem 1:30 PM - Understanding The Latest On User And Device IDs 2:00 PM - Connecting Programmatic To Content 2:30 PM - Programmatic Essentials For DTC Brands 2:30 PM - Driving Business Growth With Facebook Technology - Special Presentation From Facebook 3:15 PM - How To Unify Data Across Teams And Media Partners 3:15 PM - CDP On A Budget 3:45 PM - How To Match The Creative To The Media - Special Presentation From Extreme Reach 4:15 PM - Advanced In-Housing: Tips And Best Practices [Programmatic Essentials Sell-Side]( 9:00 AM - Podcasting Best Practices: Scale Your Audience And Revenue 11:00 AM - Help Me Help You: How Publishers Can Best Work With Tech Partners 11:30 AM - Special Presentation 12:00 PM - How To Marry Paywalls And Programmatic Ads 1:30 PM - How To Incorporate OOH Into A Programmatic Marketing Strategy 3:15 PM - Be Like Bezos: The Publisher Plan for The Next 3 Years 3:45 PM - Special Presentation [Programmatic Ops Talks]( 9:00 AM - How Wrong Audience Targeting And AI-driven Campaigns Undermine Brand Growth 10:00 AM - Are You Getting The Most Out Of Your Instagram Campaigns? 11:00 AM - ABM In The Age Of Advanced Data Processing And Activation 12:00 PM - The 7 Questions To Ask Your Vendors 1:30 PM - The Future Of Video Ad Serving: An Update From The IAB Tech Lab 2:00 PM - Unified Auctions In Mobile Apps 3:45 PM - Special Presentation 4:15 PM - How To Optimize Your Amazon Advertising [Spotlight: TV & Video]( 10:00 AM - How To Generate Programmatic Revenue From OTT Channels 12:00 PM - Best Practices For Omni-Channel Video Planning 2:00 PM - Best Practices For Advanced TV Measurement 2:30 PM - Special Presentation 4:15 PM - Best Practices For Connected TV/ OTT Ad Operations [Programmatic 101 Workshop]( 9:00 AM - 12:00 PM - Three hour programmatic crash-course with Chris Kane, Founder, Jounce Media Day 2: [Plenary Program]( 9:05 AM - Marketers Hold The Purse 9:25 AM - The Creative Renaissance Is Upon Us: The State Of Creative Advertising Technolog 9:45 AM - The Fusion Of Creative, Media And Tech 10:05 AM - Finding Your Voice In 2019 11:10 AM - Connecting TV 11:30 AM - Betting On Programmatic 11:50 AM - Commerce Advertising In A 5G World - Special Presentation From Verizon Media 12:10 PM - A Conversation With Google 1:30 PM - Big Time DTC 2:05 PM - Unlocking The Value Of Consumer Attention - Special Presentation From TripleLift 2:20 PM - The Data-Driven Publisher 2:40 PM - Cross-Platform Data: The Path To Better ROI 3:20 PM - Facebook In Focus 3:40 PM - Not Your Regularly Scheduled Program: The Changing TV Landscape 4:00 PM - The Agency Vision Visit [programmatic.io/sf]( to register. [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](