AdExchanger News for September 7, 2018

Today's Must Read - Why Google And The IAB Europe Haven't Been Able To Resolve Online Consent [AdExchanger | Optimizing the News] Today from AdExchanger Friday, September 7 --------------------------------------------------------------- Today's Must Read [Why Google And The IAB Europe Haven't Been Able To Resolve Online Consent]( “Framework adopters still see things as open to interpretation and there are a lot of interpretations out there,” said Somer Simpson, Quantcast’s head of product, measurement and privacy. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows]( If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast advertising is more enticing to ad buyers. [More.]( [The Big Story: New Faces In Challenging Places]( WPP’s staid Labor Day press release announcing its new CEO wasn’t a flashpoint compared to Nike’s Kaepernick ads, but Read’s upcoming responsibilities are not for the faint of heart. [More.]( [Can Criteo CEO JB Rudelle Adapt To The Changing Media Environment?]( "For a long time, we’ve been a technical solution that worked well and was very efficient. That’s how Criteo has been growing for years. Now we’re at a point where clients are looking for strategic partners and want to engage with us in broader discussions," Rudelle said. [More.]( [Many Ad Tech Companies Have At Least One Glass Wall]( What will work, though, is when marketers evaluate their SSPs and significantly reduce the number of SSPs with which they spend. Buyers consolidating spend will accelerate SSP Darwinism faster than any other force, and this is what’s best for the industry. [More.]( [Data-Driven TV Is More Than Addressable And Connected]( For marketers to use the best digital audience for a given campaign, they’ll need to accept that media sellers do not yet have the forecasting and yield systems in place to guarantee linear TV delivery against any digital audience. [More.]( [Email is Not Dead]( [5 ways marketers leverage email as an identity marker.]( [Infutor.com]( News Round Up Grandpa’s Got Game Nielsen has acquired gaming intelligence firm SuperData Research to better track user engagement with video games and esports, VentureBeat reports. SuperData tracks the behavior of 160 million gamers and extrapolates that out to the US population. As gaming and esports become more popular – just look at [Amazon’s plan]( to make Twitch a $1 billion ad business – Nielsen needs insight into a huge chunk of consumer media behavior. “We recognize the growing importance of the digital gaming ecosystem,” said Chris Morley, who heads up games and esports at Nielsen. But Nielsen will have to compete with The NPD Group, which has been measuring game sales since the 1990s and gets data directly from video game publishers as opposed to tracking consumer behaviors. [More](. An Olive Branch Branch, a four-year-old mobile deep-linking and attribution startup, is acquiring Tune’s mobile attribution business, Ad Age reports. It’s a useful pairing, since Branch only recently pivoted into attribution and needs a developed product and Tune’s mobile measurement has been damaged goods since Facebook revoked its measurement status in 2014 for allegedly holding on to data too long. In February, Branch became the first new company added to Facebook’s mobile measurement partner program since 2013 [[AdExchanger has more on that](]. “Given the current environment surrounding data privacy, it was a longshot at best for Tune to regain its partner status. That may have encouraged its sale,” reports George Slefo. [More](. Pilot Program Facebook is updating its ad offering for airlines and airfare booking companies and will rename the product Flight Ads. The former product, dynamic travel ads for flights, could be used to retarget customers who visit an owned site or app and search for a particular flight. The new version expands the pool of potential travelers by targeting people who have visited multiple airline or booking sites or who visit a travel-related Facebook page but have yet to settle on a destination or airline. Hopper, an airfare forecasting app, brought down its cost per install by 20% as one of the beta advertisers for the new travel product, says user acquisition head Simon Lejeune in the [Facebook blog post]( on the news. But Wait, There’s More! - [Apple’s Takeover Of Shazam Is Cleared By EU Regulators]( - NYT - [If Privacy Is Dead, Should People Sell Their Own Data?]( - Bloomberg - [Elite SEM Acquires Amazon Specialist Agency CPC Strategy]( - release - [Location Tech Co. Uberall Raises $25M, Acquires Rival Navads]( - TechCrunch - [In France, Digital Ads Are Often Seen As Intrusive And Irrelevant]( - eMarketer - [Ad Execs Are Skeptical TV Measurement Will Catch Digital]( - Business Insider - [Viant Launches B2B With D&B, Infogroup And Other Data Partners]( - release - [Mar Tech Is Still Booming, But Are We Facing An Overload?]( - Martech Today - [American Are Changing Their Relationship With Facebook]( - Pew Research Center - [MediaMath, IAS And Rubicon Join Mindshare’s Blockchain Alliance]( - The Drum You’re Hired! - [Programmatic Mechanics Hires Heather Arouh As Director, BI]( - release - [Vevo Veteran Alan Price Named CEO To Grow Ad Business]( - The Drum - [Gain Theory Appoints Shawn O’Neal CEO, North America]( - release Podcasts [The Big Story Episode 8:]( Brand-ishing New Tricks And Old [The Big Story Episode 7:]( Bid Crashing [The Big Story Episode 6:]( The A To Z On Amazon [The Big Story Episode 5:]( The Blockchain Cometh [The Big Story Episode 4:]( What Makes A Top Programmatic Publisher? [The Big Story Episode 3:]( Facebook’s Fury [The Big Story Episode 2:]( Acquisition Mania [The Big Story Episode 1:]( IPG, Acxiom, LiveRamp And Sir Martin [AdExchanger Talks Episode 93:]( PubMatic's Rajeev Poel [AdExchanger Talks Episode 92:]( MRC's George Ivie [AdExchanger Talks Episode 91:]( Mediaocean's Ramsey McGrory [AdExchanger Talks Episode 90:]( Knotch's Anda Gansca [AdExchanger Talks Episode 89:]( GroupM's Sarah Warner [AdExchanger Talks Episode 88:]( Providence St. Joseph Health's Madelyn Mills [AdExchanger Talks Episode 87:]( OpenX's Tim Cadogan [AdExchanger Talks Episode 86:]( NCC Media' Nicolle Pangis [AdExchanger Talks Episode 85:]( comScore's Bryan Wiener [AdExchanger Talks Episode 84:]( LUMA's Terry Kawaja [AdExchanger Talks Episode 83:]( Resolution Media's George Manas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [PROGRAMMATIC I/O](, San Francisco, April 29-30, 2019 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences]( [Facebook]( [Twitter]( [LinkedIn]( [Blog](