[8 new updates] Agenda for PROGRAMMATIC I/O SF, April 10-11

Hi All, Below are the latest agenda updates - followed by the entire agenda - for [PROGRAMMATIC I/O San Francisco](, which takes place April 10-11, 2018 at the San Francisco Marriott Marquis. - Hotel: The special room rate at the Marriott Marquis SF is nearing capacity and will be sold out by the end of day today. [Reserve now](. - Day 1, 9:30 a.m. - Programmatic Essentials Buy-Side Workshops - “Bridging The Online To Offline Divide” -- Jeremy Gold from Oath, Chris Osner-Hackett from Kellogg and [Ashley Krammer](, Director, Programmatic, Starcom explore the "omni-channel" and a new measurement solution that is working to help programmatic CPG advertisers leverage in-flight sales signals to accurately attribute and optimize towards in-store sales. - Day 1, 11:25 a.m. - Ops Talks - “Video Bidder Best Practices: How To Supercharge Your Algorithm With Accurate Data & Advanced Creative” -- Chris Romano, Programmatic Lead, Tremor Video DSP and Raghu Kodige, Chief Product Officer, Alphonso Inc., discuss the particulars of real-time TV data in combination with creative. What are the brand KPIs to look for and how does this work with self-service programmatic activation? - Day 1, 11:55 a.m. - Programmatic Essentials Buy-Side Workshops - “Programmatic In-House: Best Practices in Agency/Marketer Relationships” -- Evaluating the necessary talent, tech, and targets required to create an "in-house" team can be a bigger challenge than many brand marketers assume, with certain brands already giving some or all responsibility back to their agency partners. Which do you choose? Hear Prohaska Consulting and Oscar Garza, Global Head of Media Activation at Essence, offer their take. - Day 1, 2:20 p.m. – Location & Apps Workshop - “Mobile Fraud” -- In this presentation Andreas Naumann from Adjust will educate attendees on how to screen user acquisition campaigns for signs of ad-fraud using the most widely available data points to calculate actionable KPIs - Day 2, 9:45 am – The Plenary Program - “Why 2018 is the year that Connected TV goes primetime?” -- Learn more about what marketers are doing to buy, measure and analyze Connected TV, and why the upfronts will never be the same from The Trade Desk's Brian Stempeck. - Day 2, 2:05 p.m. - The Plenary Program - “Special Presentation From IBM” -- Jeremy Hlavacek, Head of Global Automated Monetization, IBM Watson Advertising, will discuss the new AI and machine learning capabilities have evolved in the programmatic ecosystem. - Day 2, 3:25pm - The Plenary Program - “Banking The Media” -- Kim Grant, SVP, Enterprise Media, Bank of America describes the company's recent evolution and its current priorities and as it continues to rationalize its media investments and marketing partners. Thank you. Haley Howell Marketing Manager AdExchanger To join us, please visit: [( DAY 1 — TUESDAY, APRIL 10 PROGRAMMATIC ESSENTIALS BUY-SIDE WORKSHOPS 9:00 AM - How To Personalize Social Ads With Dynamic Creative (DCO) 9:30 AM - Bridging The Online To Offline Divide – Faster, Smarter, Better. 10:00 AM - What Does A Good DMP Look Like? 10:55 AM - Programmatic: Key Numbers, Key Trends 11:25 AM - How To Use Transparent Data To Reduce Programmatic Waste 11:55 AM - Programmatic In-House: Best Practices In Agency/Marketer Relationships 1:30 PM - Advanced Supply Path Optimization For Buyers 2:00 PM - How-To Improve B2B Programmatic Through Data, Targeting And Sales 2:30 PM - Artificial Intelligence (AI) Essentials 3:25 PM - Using Programmatic To Amplify Influencer Marketing 3:55 PM - Advanced TV: From Programmatic To Addressable For B2C And B2B 4:25 PM - How To Train Your DSP PROGRAMMATIC ESSENTIALS SELL-SIDE WORKSHOPS 9:00 AM - How to Understand Differences Between Data Types of Usage 9:30 AM - Special Presentation From Quantcast 10:00 AM - Demystifying The Publisher DMP 10:55 AM - Best Practices For Audience Extension 11:25 AM - Special Presentation From Telaria 11:55 AM - How To Stand Up A Publisher Ad Stack 1:30 PM - Private Marketplace (PMP) Master Class 2:00 PM - Best Practices for Programmatic and Audio 2:30 PM - How To Power-Up With A Programmatic Agency 3:25 PM - Understanding How DSPs See Your Inventory 3:55 PM - How To Build And Leverage A Unified Data Stack 4:25 PM - How To Use Programmatic For Content Strategy OPS TALKS 9:00 AM - Can We Trust Third-Party Data Segments? 9:30 AM - A Road Map To Premium Scale 10:00 AM - Blockchain: Beyond The Buzzword 10:55 AM - How Ops Should Be Organized 11:25 AM - Video Bidder Best Practices 11:55 AM – Implementing GDPR Requirements 1:30 PM - How To Leverage Demand Path Optimization To Improve Yield 2:00 PM - Ops Talks Presentation 2:30 PM - Best Practices On AI & Personalization For B2B Marketing 3:25 PM - How To Stand Up A Multi-Touch Attribution System 3:50 PM - Streamlining the Ad Tech Stack, For OTT and Beyond 4:25 PM - How to Get More Out of Your Data SPOTLIGHT: LOCATION & APPS 1:30 PM - A Market Perspective On Apps 2:00 PM - Best Practices for Implementing a CDP 2:20 PM - Mobile Fraud Presentation 3:15 PM - Making In-App Measurement Work 3:45 PM - Programmatic DOOH: Activating Audiences By Location 4:15 PM - Localization + Personalization + Scale PROGRAMMATIC 101 9:00 AM - 12:30 PM - A crash course on programmatic DAY 2 — WEDNESDAY, APRIL 11 THE PLENARY PROGRAM 9:00 AM - Welcome 9:05 AM - Marketer on Blockchain in Media: Trace Rutland, Tyson Foods 9:25 AM - Fireside chat: Mark Rabkin, VP, Facebook 9:45 AM - Special Presentation from The Trade Desk 10:05 AM - Shades Of In-Housing 11:10 AM - Publisher Case Study: News Corp’s Platform Approach 11:30 AM - Marketer Case Study: Josh Palau, Bayer Consumer Health 11:50 AM - Digitization of TV: Convergence and Culture Shock 12:10 PM - Omnichannel Buying Remains More Promise Than Reality 1:30 PM – The Final Countdown: GDPR In Focus 2:05 PM - Special Presentation from IBM 2:20 PM - Publisher Presentation: Susan Parker, The New York Times 2:40 PM - Fireside chat: Paul Muret, VP, Google 3:25 PM - Marketer Case Study: Kim Grant, SVP, Enterprise Media, Bank of America 3:45 PM - Investor And Acquirer Perspectives On Programmatic 4:05 PM – Fine Tuning The Agency: Arun Kumar, Global President, Cadreon Agenda: [( To make changes to your email preferences or to unsubscribe, please [click here](