AdExchanger News for February 15, 2018

Today's Must Read - Performance Marketer ProFlowers Renews Its Vow To Build The Brand Sponsor Message [ACXIOM ANALYTICS]( [Next Level Measurement. Our Ebook will tell you how.]( [( [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, February 15 Join Us [PROGRAMMATIC I/O San Francisco, April 10-11,]( by Aerserv and STAQ—Day 1, 9:30am, Programmatic Essentials Buy-Side: “Unlocking In-Flight Omnichannel Measurement”— Jay Seideman, VP, Advertiser Platforms at Oath, leads a workshop on omnichannel measurement. --------------------------------------------------------------- Today's Must Read [Performance Marketer ProFlowers Renews Its Vow To Build The Brand]( While its performance-focused has helped the bottom line, FTD is working hard to restore balance to its marketing portfolio by placing more emphasis on the upper funnel. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large]( Criteo is in a delicate position. The company’s financials are sound and its cash on hand grew from $270 million to $414 million last year, but uncertainty around the impacts of ITP and GDPR, the European regulations on data and privacy that take effect in May, have shaken the company’s supporters on Wall Street. [More](. [Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition]( Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created Emerging Business unit that’s focused on tech innovation and business development. [More](. [Branch Snags Facebook Mobile Measurement Badge, Releases Paid Attribution Tech]( Through Facebook’s MMP program, Branch can access performance data across devices for campaigns with app-related objectives, which it dedupes against campaign results from other ad networks and channels. [More](. [Day One: Chrome Switches On Its Ad Blocker]( All ads will be blocked from appearing on a failing site, including those coming from Google-owned ad platforms AdSense and DoubleClick. Display ads on the YouTube desktop site will also be reviewed against the Better Ads Standard. [More](. [The Sell Sider...Private Marketplaces: What We’re Getting Right]( Technical issues are a rarity these days and it’s to the credit of exchange and DSP partners that many now take PMP mechanics for granted. Most deal IDs start bidding and delivering from the moment they are activated. [More](. News Round Up Protect And Serve Facebook quietly embedded an app-install link from its iOS app menu to Onavo, a VPN app for malware security Facebook acquired in 2013. Users who click “Protect” in the Facebook navigation bar are sent to the app page. But data security is only one aspect of Onavo’s mobile network. It also allows the parent company “to monitor user activity across apps, giving Facebook a big advantage in terms of spotting new trends across the larger mobile ecosystem,” writes Sarah Perez at TechCrunch. Onavo was reportedly an important part of Facebook’s quiet reconnaissance of Snapchat Stories usage. And it has helped the company identify fast-growing apps before they reach widespread awareness – like the compliment-sharing app tbh, which Facebook acquired last fall, absorbed into its main platform and then let wither on the vine. [More](. Cautiously Optimistic IPG reported solid Q4 earnings Wednesday with organic growth for the quarter up 3.3% to $2.34 billion. For the full year, organic growth was up 1.8% to $7.8 billion. Mediabrands led growth for the quarter with “outstanding performance,” CEO Michael Roth told investors, but the company didn’t break out numbers for the unit. IPG’s CPG client roster, which spent last year slashing marketing budgets, has bounced back a bit. “What we saw in 2017 was not a secular change in our industry,” Roth said. “It was cyclical, it was very client-specific, particularly with certain CPG clients. We’re not raising the flag in terms of taking caution off the perspective, but there’s certainly a better feel out there.” [Read the release](. Thank You Query Much In 2015, the DSP Getintent did about 300,000 ad queries per second, co-founder and CEO George Levin tells eMarketer’s Ross Benes. Now that number is closer to 2 million queries per second. Computer processing investments were rising already, but header bidding stomped the pedal on that trend because multiple SSPs now bid simultaneously on the same inventory. That has forced many DSPs to trim infrastructure costs even as marketers demand slimmer margins. It’s also led DSPs to take steps to manage query count, such as by reducing duplicate bids or predictively avoiding bids the brand won’t win. [More](. FTC Noms Talk Tech Do giants like Google and Facebook merit tougher regulatory scrutiny? If they breach antitrust laws, the answer is yes, said Joseph Simons, an antitrust lawyer and President Trump’s pick for the new chair of the Federal Trade Commission. During his confirmation hearing on Wednesday, Simon, joined by three other commissioner nominees, told senators that regulating tech companies is about balance: allowing them to provide valued services without suppressing competition. But unlike most sectors of the economy, large tech firms compete across categories, like health care, retail and telecom. “It implores us at the commission to make sure we have the adequate talent and analytical capabilities,” to meet the regulatory challenge, said Rohit Chopra, a former Consumer Financial Protection Bureau official and the lone Democratic nominee. If Trump’s nominees are confirmed by the Senate Commerce Committee, they’ll be subject to a full Senate vote before taking over at the FTC. Want more analysis? [Read AdExchanger’s coverage]( of what this new slate of FTC commissioners means for advertisers. But Wait, There's More! [Snapchat Gives Influencers Data On Posts, Followers]( - Recode [60 Million Android Users Hit By Crypto Miners]( - Tom’s Guide [Baidu Plans US IPO Of China’s Top Netflix-Style Service]( - Bloomberg [Bridging The Gap Between Consumer And Advertiser]( - Twitter [Rise Of The Data Protection Officer, Hottest Tech Ticket In Town]( - Reuters [Google Will Block Spammy Ads (Just Not Many Of Its Own)]( - WSJ [Outbrain Launches Peer-to-Peer Audience Network]( - release [How Amazon Has Flicked Netflix In India]( - Quartz [How AT&T Is Differentiating From The Duopoly]( - Digiday You're Hired! [Fox Ad Tech Subsidiary TrueX Names Pooja Midha As President]( - Adweek [Monique Delarosa Joins Alma As VP]( - release [Media iQ Appoints Simon Tray Global Chief Financial Officer]( - release [C-Suite Additions Expand Prospect US Leadership Team]( - release Podcasts [AdExchanger Talks Episode 63:]( Roku's Scott Rosenberg [AdExchanger Talks Episode 62:]( Hearst's Troy Young [AdExchanger Talks Episode 61:]( Tune's Peter Hamilton [AdExchanger Talks Episode 60:]( EA's Belinda Smith [AdExchanger Talks Episode 59:]( Simulmedia's Dave Morgan [AdExchanger Talks Episode 58:]( CafeMedia's Paul Bannister and Rachel Parkin [AdExchanger Talks Episode 57:]( Salesforce's CSO Jonathan Suarez-Davis [AdExchanger Talks Episode 56:]( one2one Media's Michael Bologna [AdExchanger Talks Episode 55:]( SuperAwesome's Dylan Collins [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 54:]( HX at Horizon Media's Adam Heimlich [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](