AdExchanger News for February 7, 2018

Today's Must Read - Forced Redirect Ads Cost Publishers Money, But So Does Blocking Them Sponsor Message [Introducing vi stories]( [Contextual video content and advertising for publishers]( [www.vi.ai]( [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, February 7 Join Us [PROGRAMMATIC I/O San Francisco, April 10-11]( - Day 1, 9:00 am, “Can We Trust Third-Party Data Segments?”—Nico Neumann from Melbourne Business School presents test findings and shares what managers should look for when selecting vendors for third-party targeting. --------------------------------------------------------------- Today's Must Read [Forced Redirect Ads Cost Publishers Money, But So Does Blocking Them]( With every iteration, the creators of forced redirect ads hatch new ways to outsmart exchanges and publishers screening for them. The current bad batch of redirects, for example, outfoxes scanners by taking advantage of subtle indicators that users are seeing the ad. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Snap Posts Its First Strong Quarter Since Going Public Last Year]( Revenue in 2017 reached $825 million, a 104% increase from the year before, while 2017 Q4 revenue grew 72% to roughly $286 million, topping analysts’ quarterly estimates of $253 million. [More](. [Demandbase’s New Chief Privacy Officer Weighs GDPR's Impact On Ad And Mar Tech]( "Having been in the industry awhile, I’ve come to realize this is an industry that knows how to adapt. Ad tech and mar tech is scrappy," said Demandbase's Fatima Khan. [More](. [The Complete Guide To Amazon's Ad Business]( Amazon’s advertising business runs deep, capturing dollars across digital media, shopper marketing, trade promotions, publisher offerings and ad tech. [More](. [Data-Driven Thinking...Key To Better In-Store Experiences: Functional, Rational And Emotional Mobile Apps]( Retailers have quickly developed apps for isolated customer or retailer needs, but they don’t often function in an integrated way. If we think like customers instead of retailers, we can design digital experiences that enhance in-store experiences while also meeting customer needs in totality. [More](. Sponsor Message [ACXIOM ANALYTICS]( [Get Omnichannel Measurement Right. Download our eBook](. [( News Round Up Google’s Fraud Refunds The ad management company AdTrader published a [Medium post]( encouraging publishers to join its class-action lawsuit against Google. Back in December, AdTrader sued Google over almost $500,000 in publisher ad revenue it says the ad platform giant improperly seized. The company alleges Google claimed it would return the money to advertisers, but never did. AdTrader makes the case that Google has been pocketing revenue from frozen publisher accounts for years. Google has boasted of terminating [250,000 AdSense]( accounts in a single year, and only changed its fraud rebate policy after a [Wall Street Journal]( report last summer. One tantalizing addendum about the interconnected nature of fraud (rebates aside): DingIt.tv, the publisher [outed by BuzzFeed]( for fraud, plays a critical role. AdTrader’s account was cut off in May, just days after a Google account rep started asking questions about DingIt’s relationship with AdTrader. Tracking Product Placement Nielsen has trotted out a product allowing marketers and TV networks to track brand integrations across linear TV, subscription streaming services and social media (namely, YouTube). It’s part of Nielsen’s broader efforts to sync TV campaigns and digital video so marketers can “effectively research within an ecosystem that provides qualitative, apples-to-apples comparisons across devices.” [Read the release](. The product underscores the growing importance of getting brands in front of audiences within ad-averse SVOD services such as Netflix and Amazon Prime. Interesting Times LA billionaire Patrick Soon-Shiong will acquire The Los Angeles Times from its current parent Tronc, Paul Farhi reports for The Washington Post. As a member of Tronc’s board, Soon-Shiong has had a front-row seat to recent chaos at the paper, including back-to-back management purges and several waves of layoffs. Still and all, the paper remains a valuable property with 435,000 paid subscribers and 31.6 million uniques. [More.]( One Percenters When Google Chrome’s ad filtering policy goes into effect next week, 0.9% of publishers will start off with “failing” grades, Axios reports. An additional 0.5% of publishers show ads that fall within the “warning level.” The new ad standards initially affected more publishers, but 37% of publishers already adjusted their ad formats, including Forbes and Tronc-owned newspapers Chicago Tribune and Los Angeles Times. The 12 formats [Google is rejecting]( include autoplay video with sound, large sticky ads at the bottom of a page and prestitial ads with countdowns. If a publisher shows more than 7.5% of ads in these formats, Chrome will trigger ad blocking. [Read on](. Disclose Now It’s not just the feds who are worried about political ad transparency. Seattle’s election authority is asserting Facebook violated a city law requiring political disclosures to detail the “exact nature and extent of the advertising services rendered,” Reuters reports. The fine could be up to $5,000 per ad buy. Facebook says it provided the city with the information it needs, but Seattle counters that it never received full spend numbers, targeting data or ad visuals. This “doesn’t come close to meeting their public obligation,” says Wayne Barnett, executive director of the Seattle ethics and elections commission. “We gave Facebook ample time to comply with the law.” [More](. Imagineering In the fourth quarter Disney suffered an 11% dip in ad revenue at ESPN, as well as pressures at the ABC broadcast network, “where higher rates were offset by a decline in impressions,” the company said Tuesday. Still, Disney and its investors are bullish on the upcoming launch of streaming video service ESPN Plus. Management used the earnings call as an occasion to unveil the pricing for that service: $4.99 per month. And Disney is “reimagining” ESPN’s entire mobile experience with new content and personalization powered by underlying tech and data courtesy of its acquisition of BAMTech.[Earnings release](. But Wait, There's More! [Trump Crackdown On AT&T Time Warner Angers Big Media, Benefits Digital]( - CNBC [NBC Olympics Selects BrightLine As Interactive Video Ad Vendor]( - release [Content Marketers Should Learn Quality Versus Quantity]( - The Drum [Viacom Near Deal For VidCon Content Creator Convention]( - Variety [IAS Beta Results For Consumer Exposure Optimization]( - release [Understanding The B2B Content Marketing Landscape]( - eMarketer [Connected-TV Ad Spend Is Accelerating]( - MediaPost [GroundTruth Debuts Ads Manager For Location Targeting]( - release [Matter, Google And Journalism Institutions Launch Local News Program]( - Medium [Walmart Acquires Virtual Reality Startup Spatialand]( - Recode [Alphonso Teams Up With IRI for Cross-Platform Attribution]( – release You’re Hired! [Jim Lejeal Joins VictorOps As CFO]( - release [DeepIntent Expands Health Care Marketing Team With New Hires]( - release Podcasts [AdExchanger Talks Episode 62:]( Hearst's Troy Young [AdExchanger Talks Episode 61:]( Tune's Peter Hamilton [AdExchanger Talks Episode 60:]( EA's Belinda Smith [AdExchanger Talks Episode 59:]( Simulmedia's Dave Morgan [AdExchanger Talks Episode 58:]( CafeMedia's Paul Bannister and Rachel Parkin [AdExchanger Talks Episode 57:]( Salesforce's CSO Jonathan Suarez-Davis [AdExchanger Talks Episode 56:]( one2one Media's Michael Bologna [AdExchanger Talks Episode 55:]( SuperAwesome's Dylan Collins [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 54:]( HX at Horizon Media's Adam Heimlich [AdExchanger Talks Episode 53:]( PebblePost's Marita Scarfi [AdExchanger Talks Episode 52:]( Meredith's Chip Schenck [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [PROGRAMMATIC I/O](, New York, October 15-16, 2018 [Industry Preview 2019](, NYC, January 23-24, 2019 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](