AdExchanger News for October 11, 2017

Today's Must Read - Google’s ‘DMP-Like’ Measurement System Gains Steam Sponsor Message [Samba TV Audience Platform]( [Essential TV Insights for Addressable, Measurable Audiences]( []( [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, October 11 Join Us [Almost Sold Out - PROGRAMMATIC I/O New York, October 25-26]( — Join 1,500+ of your digital marketing peers to discuss the full potential of programmatic media and marketing. Limited ticket options remain. [[See full agenda](] --------------------------------------------------------------- Today's Must Read [Google’s ‘DMP-Like’ Measurement System Gains Steam]( Despite the system’s capacity to target against Google media – eventually – Google's Brad Bender said Ads Data Hub will not belong to the AdWords or DoubleClick family of products because the goal is to keep it agnostic. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Procter & Gamble Beats Back Activist Investor, And Its Existing Brand Strategy Is Safe – For Now]( Nelson Peltz laid out his road map and contentions with P&G in a research report last month. If his bid succeeded, Peltz planned to consolidate P&G’s holding company categories from 10 to three – “Beauty, Grooming and Health Care”, “Fabric and Home Care” and “Baby, Feminine and Family Care” – and to revamp its global marketing strategy. [More](. [Under SAP, Gigya Aims To Be The Consumer Identity System Of Record]( On Tuesday, Gigya and SAP launched the Enterprise Preference Manager, a platform giving marketers the ability to manage consumer opt-ins and to maintain a record of the terms of service they’ve subscribed to. [More](. [How Food Network Seasons Its Facebook Messenger Bot]( “Messenger enables frequent interactions with our customers and users of Food Network by removing as much friction as possible and making it easy to go back to,” said Liesel Kipp, SVP of product and design at Scripps Networks, which owns Food Network. [More](. [Placed Intros Attribution Tool To Tie Paid Search To In-Store Foot Traffic]( "If you think about search only as direct response – someone clicks on an ad, lands on a landing page and converts – you’re only taking into account the 10% of retail that happens digitally," CEO David Shim said. "But when the conversion happens in a store, not on a site, there’s no way to understand the impact of search on offline." [More](. [Data-Driven Thinking...Auction Mechanics: A Buyer’s Perspective]( Most buyers should be heavily reducing their bids now as the market shifts to pure first prices. The buyers that survive and prosper will be the ones who can make significant investments in the prediction models that are needed to bid effectively in a first-price world. [More](. Sponsor Message [Don’t lose your head]( [Keep ahead this season with Oracle Holiday Audiences]( [blogs.oracle.com/oracledatacloud]( News Round Up Context Is Key Snap launched Context Cards on Tuesday, allowing users to swipe a location-tagged picture for additional information about the place. Partners like Michelin, Foursquare, TripAdvisor and Goop integrate their reviews with Snap so users can get more information before visiting a location they see on the platform. [Read the blog post](. While there’s no paid media involved yet, the feature could turn Snapchat’s “everyday user engagement into a real-world discovery and marketing platform that could potentially rival Yelp in terms of serendipitous discovery,” writes Darrell Etherington for TechCrunch. “It’s almost like Google’s contextual search-based advertising, but for the visual world.” [More](. Full-Funnel Facebook?How much credit should Facebook really get for influencing a highly considered B2B purchase? Although marketers may know intuitively that Facebook helps drives upper-funnel metrics, its role lower in the marketing funnel is less clear. A new integration between Salesforce and Facebook – spanning Instagram, Facebook and the Facebook Audience Network – aims to suss it out. Although Salesforce and Facebook have partnered for years, under the new program, Salesforce will begin to use its AI engine, Einstein, to solve the B2B ad effectiveness question on Facebook. [More](. The Flix And The Fix As streaming content undercuts linear TV, networks hope Hulu will provide a breakwall against Netflix’s rising tide. Netflix pays Disney an estimated [$325 million per year]( in licensing fees, money that Disney is turning away because it now considers Netflix a drag on its core live-TV business. Hulu’s corporate owners – Fox, Time Warner, Disney/ABC and Comcast’s NBCUniversal – had to fight even to display network logos before shows on Netflix. But Hulu has “proven more than willing” to favor its owners by, say, promoting network shows or forgoing exclusivity. [More at Bloomberg](. Across The Pond With 6.5 million Brits reporting Facebook as their main source of news, Prime Minister Theresa May is getting serious about fake news. A spokesperson told Reuters that May is “looking at the role Google and Facebook play in the news environment” as part of a digital charter that will set rules for how companies and people behave online. “As part of that work, we will look carefully at the roles, responsibility and legal status of the major internet platforms,” the spokesperson said. The digital charter is part of May’s campaign promise to better balance internet privacy with business objectives. [More](. But Wait, There's More! [Dell Bets Big On IoT As Corporate IT Shifts To Cloud Services]( - WSJ [Wal-Mart Calls For 40% Ecom Sales Growth In 2019]( - CNBC [Valassis Completes Acquisition Of MaxPoint]( - release [Where Are They Now? Location Data In Customer Journey Mapping]( - CMO [Apple’s Anti-Tracking Update Limits Facebook Social Plugins]( - Marketing Land [Commercial Break? Many Just Reach For Another Device]( - eMarketer [Google, Facebook And Twitter Scramble To Deal With D.C.]( - Bloomberg [TV Rivals Eye A Common Way To Prove That Commercials Work]( - AdAge You're Hired! [Triton Digital Adds Richard Palmer As APAC Market Director]( - release [Tremor Video DSP Announces New Executive Team]( - release Jobs [Direct of Business Development]( - Brooklyn - Propel [UX Lead]( - NYC - Publicis Media [Director, Programmatic Sales]( - NYC - Diply USA [Sales Director]( - NYC - VertaMedia [Marketing Content Manager]( - NYC - Oracle Data Cloud [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [AdExchanger Talks Episode 42:]( LiveRamp's Anneka Gupta [AdExchanger Talks Episode 41:]( Eyeo's Till Faida [AdExchanger Talks Episode 40:]( Dun & Bradstreet's Bob Carrigan [AdExchanger Talks Episode 39:]( Condé Nast's Evan Adlman [AdExchanger Talks Episode 38:]( The Weather Co.'s Jeremy Hlavacek [AdExchanger Talks Episode 37:]( Index Exchange's Andrew Casale [AdExchanger Talks Episode 36:]( MDC Partners' Scott Kauffman [AdExchanger Talks Episode 35:]( TripleLift's Eric Berry [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](