AdExchanger News for September 23, 2017

Today's Must Read - RhythmOne And Dataxu Tussle Over Unpaid Bills And Hidden Fees Sponsor Message [Think there is only search & social?]( [We’ve got NEWS for you. Learn about the new platform with 147MM UVs.]( [nucleusmarketing.com]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, September 25 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - In 4 weeks - Join your digital marketing peers for two days of compelling content across 55 sessions. Sponsored by PubMatic and Chartboost --------------------------------------------------------------- Today's Must Read [RhythmOne And Dataxu Tussle Over Unpaid Bills And Hidden Fees]( While it’s for the courts to decide who’s right, DataXu's counterclaim – in which it asks for damages and attorney fees from RhythmOne – provides a detailed look at how second-price auctions can be manipulated by the supply side. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Sell Sider...With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display]( Many premium media companies face a monthly scenario that sounds like a dream come true: Their video inventory is completely sold out. But in fact, the sell-out situation leads to a completely new series of delivery issues. [More](. [Data-Driven Thinking...Just Give Me The Data]( Every analysis spews out tables, charts and other artifacts that require pruning before they’re ready to share with decision-makers. Giving users the ability to edit and rearrange their story within the system itself avoids the need for data dumps and screen captures merely to format and annotate. [More](. [DoubleTree: ‘Smart Marketers Know That Data Is Only As Good As How You Use It’]( DoubleTree’s top goal is developing a direct relationship with its current and future guests, whether that’s through a display ad on a sports site or an interactive billboard. [More](. [Tinkering]( Sponsor Message [LKQD Universal Video Mediation]( [Direct & Programmatic advertising managed on one platform.]( [( News Round Up SAP Grabs Gigya Germany-based SAP dropped $350 million, according to reports, to acquire identity management player Gigya. According to Reuters, “The acquisition beefs up SAP’s ability to help companies doing business in Europe to comply with privacy regulations such as the EU’s upcoming General Data Protection Regulation.” Gigya manages 1.3 billion profiles. [Read it.]( Recently in AdExchanger: How US chain PF Chang’s used Gigya to manage social authentication and login data. [Read that.]( Wild West Despite Facebook CEO Mark Zuckerberg’s commitment to offer more transparency around who buys political ads on its platform, murky campaign finance laws will make it tough for regulators to police the spread of politically charged ads on Facebook. US government regulations only require ads that are paid for by the campaign and/or advocate for a specific candidate to disclose their funders. But more indirect ad buys that wield political influence, like the Russian-backed ads ProPublica discovered on Facebook [[AdExchanger coverage](], aren’t covered. “Facebook is so gargantuan, it’s exceeded our capability to manage it,” Siva Vaidhyanathan, director of the Center for Media and Citizenship at the University of Virginia, told Wired. [More](. Data Aggregators Beware While the Equifax hack has little direct bearing on the digital ad ecosystem – which purposely obfuscates real identity and avoids sensitive personal data – the meltdown does offer a cautionary tale. In recent years, under CEO Richard Smith, the company has pushed into new sensitive areas like health care and plumbed new data sources, including social channels. That data would then be appended to ever more nuanced consumer profiles, unbeknownst to those consumers. “The push into wider data sets turned Equifax into a business that housed ‘$12 trillion of consumer wealth data,’” Smith said six years ago. “Without us, you wouldn’t have global commerce as you know it today.” More in [The New York Times](. [And in The Wall Street Journal](. QR Code Redux Brands like Evian, Gatorade and Wendy’s are adopting “Snapcodes,” essentially QR codes that connect purchases to campaigns on Snap and offer a chance for brands to collect first-party data. Brands using Snapcodes can place Snapchat’s logos on packages for free. Consumers scan the code to unlock exclusive features, content and games, often in exchange for a name or email address. Snap claims 8 million code scans per day. "Snapcodes provide a real frictionless way for consumers to engage with us and our content in a place where they already are from a mobile perspective," said Kenny Mitchell, head of consumer engagement at Gatorade. [More at Business Insider.]( But Wait, There's More! [YouTube Tries To Lure Brands With Ad-Supported Original Series]( - Digiday [Inside Jeff Bezos’ $5 Billion Bet That Amazon Can Win India]( - Bloomberg [SiriusXM Completes $480 Million Strategic Investment In Pandora]( - release [Introducing Shutterstock Custom]( - release [Google And Facebook Tighten Group On US Digital Ad Market]( - eMarketer You're Hired! [Adobe Hires Media Buying Vet Matt Anderson To Run Agency Biz]( - Business Insider [Snap Shuffles Top Execs In Hardware Division]( - Recode [Ansira Names Daina Middleton CEO]( - release [Playwater Media Inks Deal With Crunchyroll To Maximize Brand Reach]( - release [Former Varick Chief Rostkowski Launches Self-Serve Platform]( - MediaPost Sponsor Message [Viant, a Time Inc. Company]( [Reach Real People with Premium Content Across TV, Digital and Print]( [viantinc.com/solutions]( Jobs [Director, Programmatic Sales]( - NYC - Diply USA [Sales Director]( - NYC - VertaMedia [Marketing Content Manager]( - NYC - Oracle Data Cloud [Chief Marketing Officer]( - Wesley Chapel - V12 Data [Ad Operations Specialist]( - Palo Alto - Issuu ApS [Account Director]( - NYC - IDG Communications [Head of Sales, Performance]( - NYC - Publishers Clearing House [Head of Sales, Brand]( - NYC - Publishers Clearing House [Programmatic Product Manager]( - NYC - Turner [Demand Generation Marketing Manager]( - San Francisco - LiveRamp [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 45:]( Criteo's Eric Eichmann [AdExchanger Talks Episode 44:]( SafeGraph's Auren Hoffman [AdExchanger Talks Episode 43:]( MoPub's Janae Redmond [AdExchanger Talks Episode 42:]( LiveRamp's Anneka Gupta [AdExchanger Talks Episode 41:]( Eyeo's Till Faida [AdExchanger Talks Episode 40:]( Dun & Bradstreet's Bob Carrigan [AdExchanger Talks Episode 39:]( Condé Nast's Evan Adlman [AdExchanger Talks Episode 38:]( The Weather Co.'s Jeremy Hlavacek [AdExchanger Talks Episode 37:]( Index Exchange's Andrew Casale [AdExchanger Talks Episode 36:]( MDC Partners' Scott Kauffman [AdExchanger Talks Episode 35:]( TripleLift's Eric Berry [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [PROGRAMMATIC I/O](, San Francisco, April 10-11, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](