AdExchanger News for September 26, 2019

Today's Must Read - Scale, Please: Vox Media Shares Post-Merger Plans For New York Media [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, September 26 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Evan Barocas, director of media operations at T-Mobile, will share his framework for organizing ad tech, evaluating vendors and grounding your decision-making in the consumer experience. Event sponsored by Contobox and Fluent --------------------------------------------------------------- Today's Must Read [Scale, Please: Vox Media Shares Post-Merger Plans For New York Media]( Vox Media and New York Media are merging to create a portfolio of brands so they can better compete against platforms and build diversified businesses at scale, the companies announced Tuesday. Vox Media’s unique monthly visitors, which range from 85 million to 90 million, will grow to 125 million… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Ad Buyers Beware, This Article Includes At Least 4 Words That Might Be On Your Keyword Blacklist]( Although third-party ad verification tools are getting more sophisticated, the keyword blacklist is still the first line of defense for brand safety, and it’s a fairly blunt instrument, especially when it’s not regularly refreshed and/or doesn’t take context into consideration… [More.]( [Agency Data Platforms Fall Short On Creative, Confuse Clients]( Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report. Holding company data platforms can reconcile data sets to develop and activate better audience targeting, but they fall short with creative execution. … [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. ViacomCBS Vs. The World ViacomCBS CEO Bob Bakish believes the key to winning the streaming wars is to unite ad supported products like Pluto with subscription video products. “The cool thing about streaming in the context of ViacomCBS is it unites two strategies that were developed independent and are both driving growth,” Bakish said in an interview with Cheddar. “On the Viacom side, we have the ad-supported free strategy in Pluto … In parallel to that, you have CBS’ strategy, an SVOD strategy.” Pluto, whose active users have grown from 12 million to 18 million in the first half of 2019, will use its super low price of free to attract new customers, and will also provide a forum for ViacomCBS to move people to its subscription products. Bakish also emphasized ViacomCBS’ massive content library, which includes 140,000 television episodes and 3,600 movies. That’s all well and good, but ViacomCBS’ strategy sure is similar to its competitors’. [More](. Shopping Queen Is voice commerce on its way here? Today, most people engage with voice activated devices to do [basic tasks]( like set alarms and play music. But Amazon revealed Alexa is supporting “billions of dollars” of transactions every year, excluding the revenue Amazon makes from selling its own products, Bloomberg reports. Voice has been slow to take off as a shopping mechanism for consumers, but RBC Capital Markets [predicts]( Amazon will add $10 billion in incremental revenue from voice shopping alone by 2020. Alexa is also growing up: It now supports 100,000 skills and integrates with 85,000 devices, said Dave Limp, head of Amazon’s devices and services business at a press event in Seattle on Wednesday. [More](. Nike Gets In The Game While most retailers are battling through a tough stretch, Nike reported better-than-expected quarterly revenue. In its earnings call, investors noted the sports apparel brand’s recent acquisitions in digital data and technology, CNBC reports. Nike has been [one of the first movers]( in a recent trend of retailers acquiring and investing in mar tech startups. Last month, Nike announced a deal for the inventory optimization tech company Celect, following its 2018 acquisition of Zodiac Metrics, a customer lifetime value analytics provider. “The digital capabilities that we’re creating and investing in are really going to make us a better innovation company – understanding the consumer, serving the consumer, leveraging the innovation that we invest in,” Nike CEO Mark Parker told investors. “It’s all making us better.” [More](. But Wait, There’s More - [YouTube CEO: Spin-Off From Alphabet Wouldn’t Benefit Consumers]( - The Information - [Ad Network Head Cops To Role In $36M Online Fraud Scheme]( - Law360 - [Foot Locker Invests $3M In Video-Based Shopping App Ntwrk]( - WSJ - [Google Experiments With Its Own Contextual Ads]( - Ad Age - [Adform Announces Continuation Of MRC Accreditation]( - release - [Apple Warns About Keyboard App Issues For iOS 13]( - MacRumors - [Google Introduces Play Pass: App Gaming Without Ads Or Purchases]( - blog - [How To Make The Most Of Apple’s New Privacy Tools For iOS 13]( - NYT - [Freckle and Quan Media Group Partner On Outdoor Offline Attribution]( - release You’re Hired - [Wunderman Thompson Taps Neil Dawson For Global CSO Role]( - Campaign [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( Podcasts [The Big Story Episode 61:]( How The CCPA Will Affect Your Life [The Big Story Episode 60:]( The Great Ad Tech Reformation [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 145:]( CEO Kevin Krim [AdExchanger Talks Episode 144:]( CEO Brendan Monaghan [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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