AdExchanger News for August 21, 2019

Today's Must Read - Facebook’s Third-Party Data Clearing Tool Is Finally Going Live (But Not In The United States Yet) [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, August 21 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Kathleen Dundas from Zenith will help you understand who your consumers are, where you can find them and the most effective way to talk to them. Sponsored by Basis by Centro and Beachfront --------------------------------------------------------------- Today's Must Read [Facebook’s Third-Party Data Clearing Tool Is Finally Going Live (But Not In The United States Yet)]( After more than a year of tinkering, Facebook is rolling out a long-promised tool that lets users see and delete the data about them that third-party apps and websites pass to Facebook. Starting Tuesday, users in Ireland, South Korea and Spain will be able to access the feature… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Promise Of Simplicity For B2B Marketers Is A Lie]( B2B marketers’ worlds are filled with complexity – in the competitive landscape, products, pricing, channels, customers and their organizations. B2B is complexity, and anyone who purports to convert complexity into simplicity is overpromising, probably to get a foot in the door… [More.]( [Samba TV Acquires ACR Startup Axwave To Slurp Up More ACR Data]( Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on the United Kingdom and Germany… [More.]( [Premiering this fall...]( [NCC Media, Stay Tuned...]( [www.nccmedia.com]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized advertising. As Bergen notes, the FTC reached a settlement with YouTube relating to a possible violation of COPPA but has not released the terms of that settlement, and it’s unclear whether the ad targeting changes are related. [More](. Thought bubble: There are legions of YouTubers who make videos for tweens and teens, and much will depend on how scrupulous Google is about tagging and suppressing that content. Grocery Growth Tasty, BuzzFeed’s food and recipe outlet, now has shoppable recipes in its app so users can order ingredients from Walmart. There’s no other retailer or delivery option (like Instacart or Peapod), and Walmart owns the transaction data, Adweek reports. The new deal strengthens the ties between Walmart and BuzzFeed, which has become an important partner because it can bolster Walmart’s ecommerce grocery business. Online grocery orders, including home delivery and store pickup, is the one corner of the ecommerce market where Walmart is [outpacing]( Amazon, despite the latter’s Whole Foods acquisition. BuzzFeed brings brand relationships and younger shoppers to stores as well. [More](. BuzzFeed and McCormick, a spices and seasoning manufacturer, previously [co-developed]( a line of seasonings earlier this year that were carried by Walmart. Co-dependent “Break up big tech” is a popular refrain among US politicians, but it may be harder in practice than in theory to break up a company like Facebook. Federal Trade Commission Chairman Joseph Simons said Facebook’s decision to integrate WhatsApp and Instagram more closely with its core platform could preempt attempts to divest its subsidiaries. “If they’re maintaining separate business structures and infrastructure, it’s much easier to have a divestiture in that circumstance than in where they’re completely enmeshed and all the eggs are scrambled,” Simons told The Financial Times. In the next year or so, he said the FTC will complete its antitrust investigation into Facebook, making a determination whether the platform's past acquisitions were “part of a systematic effort to eliminate [their] competition.” [More](. Plus Apple And the streaming wars continue. Apple will throw its hat in the ring with the global launch of Apple TV+, its subscription bundle, at an expected price of $9.99 per month, sources tell Bloomberg. The service will launch with a small selection of TV shows and movies and will likely offer a free trial period as it expands that catalogue in the first few months. Apple is entering a crowded category, and is experimenting with different release strategies, like dropping the first three episodes of a show at once before shifting to a weekly release schedule. Apple TV+ will be the company’s fifth major subscription service, along with Apple Music, Apple News+ and iCloud, as it diversifies revenue to reach its goal of $50 billion in services revenue by 2020. [More](. But Wait, There’s More - [States To Move Forward With Antitrust Probe Of Big Tech]( - WSJ - [The Death Of The Click]( - Axios - [Facebook’s Fischer On The Marketer Of The Future]( - The Drum - [Continued TV Consolidation Is Good News For Ad Tech]( - The Media Online - [Programmatic Will Be How All Media Is Traded]( - ExchangeWire - [Tech Antitrust Battle To Test Agencies’ Leverage]( - The Information - [Why Is There So Little Innovation In Local?]( - Search Engine Land You’re Hired - [Yieldbird Appoints Robert Larsson As Chief Revenue Officer]( - release - [LiveIntent Names Jon DeGennaro As VP Of Identity Sales]( - MediaPost - [The Trade Desk Continues Its China Push With New GM]( - Adweek [Tokyo 2020 Advertiser's Guide]( [Learn how to contextually target your Olympic sponsorships.]( []( Podcasts [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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