AdExchanger News for August 9, 2019

Today's Must Read - [AdExchanger | Optimizing the News] Today from AdExchanger Saturday, August 10 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Spotlight: TV & Video - Jane Clarke, CEO and managing director at the Coalition for Innovative Media Measurement will lead a workshop to help you prepare your organization for the changing TV landscape. Sponsored by 33Across and Ad-Juster --------------------------------------------------------------- Today's Must Read [Twitter Shutting Off Third-Party Data: This Isn't Ad Buyers' First Rodeo]( Twitter said that cutting off third-party data access for ad targeting on its platform is unrelated to its admission just the day before that it may have shared data with ad partners without user consent. We tap four experts to weigh in on what Twitter’s move means in a larger context… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Trade Desk Grows Q2 Revenue To $150 Million And Grows Into Industry Power Role]( With its Q2 revenue soaring 42% YoY, TTD reveled in its recent deal with Amazon, in which buyers on TTD, dataxu and Amazon's own DSP will be able to access Fire TV inventory. But TTD is also starting to flex its muscles to influence supply-side tech companies, publishers and other programmatic companies and shape real-time bidding infrastructure… [More.]( [Kyoko Matsushita Named Global CEO Of Essence As It Grows Central To GroupM’s Strategy]( WPP agency Essence said Thursday that former APAC CEO and chief client officer Kyoko Matsushita has been elevated to global CEO. She succeeds former Essence global CEO Christian Juhl, who became global CEO of GroupM in July. Matsushita will continue Essence’s focus around data, technology and talent… [More.]( [Darren Glatt: Avoiding ‘Zombies’ When Investing In Ad Tech]( Glatt, a seasoned investor and MediaMath board member, is the guy who led Searchlight Capital’s $225 million investment in MediaMath, which closed almost exactly a year ago. In this episode of AdExchanger Talks, he shares his point of view on the current state of play in ad tech and how MediaMath can grow over the next two to three years… [More.]( [The Big Story - RTB, R Not TB?]( The AdExchanger team takes the pulse of a tactic that revolutionized the way ads online were bought and sold. While final decisions aren’t imminent – European data authorities are only investigating into 2020 – it’s abundantly unclear whether the practice of using personal data to enable audience buying is fundamentally at odds with GDPR… [More.]( [Roku Kills It In Q2 Thanks In Large Part To Monetizing The Roku Channel]( The streaming wars are heating up, and Roku is on a tear. On Wednesday, Roku posted its best second quarter results since going public, with overall revenue up 59% year over year to $250.1 million, and 1.4 million new subscribers since last quarter. Active accounts now stand at 30.5 million.… [More.]( [OTT Ads Can Help CPGs And Grocery Brands Thrive]( Linear TV has always attracted ad budget from the Johnson & Johnsons and Campbell Soups of the world. In the digital era, those players are increasingly investing in OTT, as do newer ones like Blue Apron and HelloFresh… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market cap above $12 billion. Rubicon Project tripled in value in the past year. LiveRamp has surged since it spun out of Acxiom as a standalone SaaS ad tech company. And Telaria has more than doubled since the video SSP rebranded from Tremor Video two years ago. The ad tech business Cardlytics, which manages performance-based campaigns in consumer banking apps, reported quarterly earnings of $48.7 million on Thursday, up 37% from Q2 last year. Cardlytics has more than tripled its share price since a low point last December, and is now worth $750 million. Hyp3r-Targeted Instagram marketing partner Hyp3r was kicked off the platform for taking advantage of a security lapse that allowed it to scrape user data like location, bios and stories meant to disappear after 24 hours. The scheme had been going on under Instagram’s nose for more than a year, despite being in flagrant violation of its policies, Business Insider reports. Hyp3r, which ingests about 1 million Instagram posts per month, said it didn’t break Instagram’s policies because the information it scraped was public. “We do not view any content or information that cannot be accessed publicly by everyone online," said Hyp3r CEO Carlos Garcia in a statement. While Facebook has caught flak over data security on its main app, the incident shows that Instagram and WhatsApp have similar leaky user data vulnerabilities. [More](. Somehow, We Manage Facebook media pros are venting about the sorry state of Facebook Ads Manager, the ad-buying software system used across Facebook and Instagram. Facebook has been plagued by ad network outages since the start of the shopping season last Thanksgiving. The ad blackouts cost Facebook [tens of millions of dollars]( per outage, though it’s an ever bigger headache for the advertisers trying to spend that money. “The outages, which can last for hours at a time and make it impossible to start a new ad campaign or manage an existing one, seem to happen every month,” Bloomberg reports. Facebook acknowledged the technical issues in a press statement and said it’s “committed to getting better.” But substantive explanations for the Ads Manager shutdowns haven’t been disclosed. [More](. Fixing Discovery Podcasting has many roadblocks to mass adoption for both consumers and advertisers, but one of the biggest is the [lack of content discoverability](. Google is fixing that problem by surfacing playable podcast episodes in its search results. [Read the blog post](. Podcast seekers can now type in a simple search like “podcasts about grilling” and Google will spit back the most relevant episodes based on its understanding of what the episode is about, Fast Company reports. The feature is currently available in the United States, and Google plans to extend it to Google Assistant later this year. [More](. But Wait, There’s More - [Viacom Notches First Quarterly Ad Sales Gain In Five Years]( - Ad Age - [PodcastOne Launches Free Hosting Platform]( - TechCrunch - [Web.dev: Native Lazy-Loading For The Web]( - blog - [Amazon-FedEx Split Draws Battle Lines In Online Delivery]( - Bloomberg - [Hearst Magazines Will Retarget Online Readers In Print](- Adweek - [The Winners And Losers In Data Privacy-First Advertising]( - Digiday - [InMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions]( - release [NCC Media]( [The biggest TV company you’ve never heard of…STAY TUNED.]( [www.nccmedia.com]( Podcasts [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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