AdExchanger News for August 1, 2019

Today's Must Read - Google Has A Bunch Of New App Ad Tools For Buyers And For Sellers [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, August 1 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - eMarketer’s Lauren Fisher discusses “Top Trends Driving Growth And Ad Spending” in US programmatic. Sponsored by Sponsored by MightyHive and MiQ --------------------------------------------------------------- Today's Must Read [Google Has A Bunch Of New App Ad Tools For Buyers And For Sellers]( Google added a slew of new solutions, ad formats and targeting options to its automated app ad platform and to AdMob, the company said on Wednesday. And there’s a theme: Automation and machine learning are becoming increasingly central to Google’s vision for app advertising… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Hawley Aims To End ‘Social Media Addiction’ – And Other Anti-Big Tech Bills On The Boil]( Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power… [More.]( [Do Huge FTC Fines Signal A Huge Increase In Enforcement?]( If the Federal Trade Commission (FTC) were a private business, it would be having a very good quarter. It recently agreed to a $700 million settlement with Equifax over its massive 2017 data security breach, which exposed the personal information of nearly 150 million people. And now the agency has blown the doors off of its previous record fine by finalizing a $5 billion settlement with Facebook… [More.]( [OMD Hires Danielle Sporkin To Integrate Linear And Digital Planning]( Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. So OMD is integrating its linear and digital planning teams and processes to better match consumer behavior.… [More.]( [The #Adulting Digital Media Brand: PopSugar After One Year Of Profitability]( Digital media brands are course-correcting to focus on profitability – and PopSugar is no exception. The media brand has been profitable for a year by following the playbook of diversifying revenue and improving the margin on existing revenue… [More.]( [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( News Round Up Second Coming Of Aero Fox, NBCU, ABC and CBS filed a suit against Locast, a nonprofit streaming service that retransmits local network feeds. Locast is funded partly by AT&T and Dish, the two largest pay-TV companies, and the broadcasters allege that the nonprofit group serves a clear commercial purpose because it helps AT&T and Dish avoid paying to carry their channels, The Wall Street Journal reports. The TV networks also say Locast strips out vital information like Nielsen codes that determine show ratings and ad prices. While Locast is free, it makes donation requests and “promises that the commercials will abate if viewers commit to the recurring monthly ‘donation.’” It also has valuable data that it uses as currency with commercial operators. “(Locast) collects commercially valuable data about its users’ television viewing habits while offering that data as an enticement for other commercial players to support Locast with infrastructure or other assistance,” according to the suit. [More](. Let’s Review Nielsen remains in a protracted strategic review that could end in an all-out sale of the company or the spinning off of certain divisions. CEO David Kenny told investors on Nielsen’s Q2 earnings call on Wednesday that there is finally an end in sight: Nielsen expects to conclude its review by next quarter. In the meantime, Nielsen is continuing to focus on “driving improved results,” Kenny said. And speaking of, the results were half-decent this quarter. Although revenue fell 1.2% to just over $1.6 billion, Nielsen beat expectations and, on a constant-currency basis, revenues were up 1.2%. Cool, but can we talk some more about that strategic review? Investors lobbed numerous questions at Kenny to try and get more color, without much success. Kenny did share that Nielsen has been able to use the review as an opportunity to learn more about how to improve its operations. “Having a deep dive has certainly made us stronger as a company operationally,” he said. [Read the release](. Stream On Spotify beat expectations Wednesday, reporting revenue growth of 31% year over year to roughly $1.8 billion. Programmatic revenues grew 71% in the quarter to account for 30% of ad-supported revenue at the company. Monthly active users were up 29% to 232 million, with 31% growth in premium subscribers. There wasn’t one big event that led to Spotify’s good quarter, but rather continued investment in “a lot of small things that add up to a much better experience,” CEO Daniel Ek said on the earnings call. Spotify is still pushing aggressively into podcasts, which it says is accretive to music listening. The company, which [bought]( podcast production house Gimlet and DIY podcast platform Anchor in February, is seeing traction across true crime, music and news shows and is “actively developing better and better machine learning models” to fix podcast discovery, said CFO Barry McCarthy. [Read the release](. But Wait, There’s More - [New Data Privacy Laws Are Coming. Is Your Company Ready?]( - HBR - [Facebook Approached Netflix, Disney to Support TV Chat Device]( - The Information - [Adweek And BrandVerge Partner On Branded Content, Sponsorship Programs]( - release - [AT&T Rebrands DirecTV Now As Subscribers Leave In Droves]( - Ars Technica - [Small Media Orgs Get An Ad Tech Boost With United For News]( - Adweek - [Blubrry Launches Dynamic Ad Serving For Podcasts]( - release - [Snap Launches ‘Instant’ Tool For Creating Vertical Ads]( - TechCrunch You’re Hired - [Bidtellect Names Jack McClunn As New CFO]( - release - [Becca Grimes Joins The Martin Agency As Group Media Director]( - Ad Age Podcasts [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [The Big Story Episode 50:]( The Summer Of Uncertainty [The Big Story Episode 49:]( Data Plus Math Plus ACR Plus Regulation [The Big Story Episode 48:]( The Pod-Cannes [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [AdExchanger Talks Episode 134:]( Matthew Scott Goldstein [AdExchanger Talks Episode 133:]( Tru Optik's Andre Swanston [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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