AdExchanger News for June 20, 2019

Today's Must Read - LinkedIn Paid Just Under $300M For Drawbridge [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, June 20 Join Us [PROGRAMMATIC I/O New York: First Speakers Announced]( - This fall's speaker lineup includes NBC Universal, T-Mobile, IBM and Cadillac. Join us October 15-16 at the New York Hilton Midtown. --------------------------------------------------------------- Today's Must Read [LinkedIn Paid Just Under $300M For Drawbridge]( While much of the advertising world didn't see the value in Drawbridge, LinkedIn did. LinkedIn will ditch Drawbridge's business and use the acquisition to aid its relevance and targeting on and off the platform, according to Penry Price, LinkedIn's VP of marketing solutions… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Cannes 2019: As TV Broadcasters Make Their Pitch, Linear Is The Next Frontier]( From one end of La Croisette – Cannes’ main drag – to the other, TV ad sellers, including Disney Advertising Sales, NBCUniversal and AT&T’s ad unit Xandr, are all pushing the ability to do data-driven buys across their respective media empires… [More.]( [Saucony Exercises Instagram To Expand How People See Its Brand]( Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore. To reach more casual runners, Saucony created an Instagram-based relay race where miles translate into charity donations.… [More.]( [Salesforce And Adobe Dominate The DMP Space, As Oracle Continues To Slip]( If you’re a DMP and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, according to the latest DMP report from Advertiser Perceptions… [More.]( [How To Engage Customers Across Facebook’s Platforms]( Creating a strong customer experience across all of the digital moments that matter is essential to prevent customers from dropping off, according to this article sponsored by Facebook… [More.]( [The Responsibility For Fake News Rests With Social Platforms]( The rise of fake news had led to the emergence of third-party organizations that judge and report on the trust and accountability of today's news outlets… [More.]( [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook claims that 140 million people spend at least one minute a day viewing Watch videos, and that on average, daily viewers spend 26 minutes with Watch content. That reach should help woo buyers, but it’s not an automatic home run, Digiday reports. “Can we see the actual users’ desire to engage with this content?” asked one agency exec. “When that happens, there will be a shift to thinking of that type of inventory from a commitment standpoint.” Facebook also needs to grapple with how ad buyers perceive its video platform, which is mainly used as a repository for short-form content people watch while scrolling their feed, rather than episodic shows or video streamed to a smart TV. On the plus side, buyers appreciate that the pricing for Watch’s “In-Stream Reserve” inventory is on par with Google Preferred. [More](. Not Child’s Play The Federal Trade Commission is in the late stages of an investigation into YouTube, reports The Washington Post. As early as 2015, the FTC fielded complaints about YouTube’s videos and data collection practices related to children. The probe, which could result in a hefty fine, is prompting Google to re-evaluate some business practices. YouTube could shift all of its children-focused videos to its stand-alone YouTube Kids app, which is a tiny fraction of YouTube’s overall audience. Another potential change on the horizon: turning off the feature that automatically plays a new video after the previous one has finished, a mechanism that some say funnels kids – or anyone – toward questionable content. The FTC declined to comment, but a YouTube spox had this to say on the changes under review: “We consider lots of ideas for improving YouTube and some remain that – ideas,” she said. “Others we develop and launch, like our restrictions to minors live-streaming or updating hate speech policy.”[More](. CTV Bling One sign Quibi may not be the next Verizon Go90? The mobile video platform has already lined up $100 million in 2020 advertising commitments from the likes of P&G, Walmart, PepsiCo, Progressive, Anheuser-Busch InBev and Google (which also competes with Quibi through YouTube). Quibi bragged about its advertiser roster in advance of its Cannes debut on Wednesday. The video platform will run preroll ads that last six, 10 or 15 seconds before its “quick bites” of content produced by Hollywood A-listers. Adweek [pegged]( the CPMs in the $60 to $70 range. Like Hulu, Quibi will offer two tiers of viewership: $4.99 per month with ads, and a $7.99 ad-free option. Read [more](. DaaS A Bit Confusing Marketing technologists understand SaaS business metrics and how to evaluate companies in the space. But analysts and investors need a better way to model data-as-a-service (DaaS) startups. At least, that’s the case being made by Auren Hoffman, CEO of self-described location-based DaaS company SafeGraph, and co-founder and former CEO of LiveRamp. DaaS companies have their own unique lineage, lingo, operational cadence and more, which makes them “an odd duck in the tech pond,” Hoffman tweeted. [Check out the full thread]( and [blog post](. Data companies tend to dominate particular niches, because larger companies can bring down their customers’ cost-per-acquisition costs and create a virtuous cycle of market share growth. Data companies must also commit to integrations that don’t generate revenue. “Your data will be much more valuable if you enable it to be joined with other data sets (even if you make no money off the other data sets),” Hoffman said. “This is the No. 1 thing that most people who work at data companies do not understand.” But Wait, There’s More! - [Hulu's CEO Talks Programming, Brand Safety, Ad Formats And Choice]( - MediaPost - [Facebook’s Sandberg: ‘We Understand’ Concerns About Big Tech Companies]( - WSJ - [Poshmark Data Chief Saxena Q&A On Social Commerce Growth]( - eMarketer - [Cambridge Analytica's Ex-CEO Withdraws From Cannes Lions]( - Hollywood Reporter - [BuzzFeed News Is Part Of A Union Wave For Digital Media]( - NYT - [Hill Holliday President On Lessons Learned Leading A Legacy Agency]( - Ad Age - [FuboTV Adds 13 Discovery TV Channels To Livetreaming Package]( - Variety Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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