AdExchanger News for June 7, 2019

Today's Must Read - Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers [View in web browser]( [AdExchanger | Optimizing the News] Today from AdExchanger Friday, June 7 Listen In [Get the latest episodes of AdExchanger talks]( - Explore the evolution of data-driven digital media and marketing in a series of podcast interviews with advertising and marketing technology newsmakers. --------------------------------------------------------------- Today's Must Read [Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers]( "A lot of these changes will be painful for some brands in the short term, but will force them to build the proper muscle memory around data, privacy and customer experience," said Michael Katz from mParticle. [More.]( [Facebook](/P060n2HZnT01Oi0Y0DQTRU3) [Twitter](=/P060n2HZnT01Oi0Y0DQTRU3) [LinkedIn](=/P060n2HZnT01Oi0Y0DQTRU3) --------------------------------------------------------------- More from AdExchanger [The Big Story: Amazon Gets (Ad) Served]( This week on “The Big Story” we start by winding down the epic of Sizmek. The near-final chapter of this saga came last week with Amazon's acquisition of two of Sizmek’s most coveted assets: its ad server and its dynamic creative optimization (DCO) technology. [More.]( [AI In Advertising Should Not Be Another Black Box](=/P060n2HZnT01Oi0Y0DQTRU3) Like the trend toward transparency in almost everything else in the industry, we need to get rid of this black box in machine learning. The black box was created by some to jump on the bandwagon without giving away the secret sauce. [More.](=/P060n2HZnT01Oi0Y0DQTRU3) [Roku Vet Jim Lombard On How Tetra TV Gains Inventory And Trust As A CTV Ad Network]( "We really saw a need in the marketplace for a neutral, independent company that works with publishers to help monetization in connected TV. Think of us as a connected TV ad network," said Lombard. [More.]( =/P060n2HZnT01Oi0Y0DQTRU3 [Comprehensive Ad Management](=/P060n2HZnT01Oi0Y0DQTRU3) [Technology that’s reinventing how advertising works](=/P060n2HZnT01Oi0Y0DQTRU3) [(=/P060n2HZnT01Oi0Y0DQTRU3) News Round Up A Simpler Sell In the United Kingdom, Dentsu Aegis is following a new holding company trend by consolidating and restructuring disparate agencies across media, data and creative. WPP recently merged J. Walter Thompson and Wunderman into one business, Wunderman Thompson, and consolidated VML and Young & Rubicam into VMLY&R. And new marketing holding companies, like You & Mr Jones and S4 Capital, are being assembled [without the traditional agency silos](/P060n2HZnT01Oi0Y0DQTRU3). “What it does is, it makes it easier for us to explain and navigate and present our business around the world because I think we have been quite complicated in how it has been organized,” said Euan Jarvie, the holding company’s UK chief executive, to The Drum. “So we are trying to make that simple for ourselves as well as our clients and the market to help understand who does what.” [More](. Silver Linings Google will acquire the cloud data analytics company Looker for $2.6 billion. Looker raised $103 million at a $1.6 billion valuation six months ago, so Google is paying a premium, TechCrunch reports. Thomas Kurian, the former Oracle president of product development, took over as CEO of Google Cloud late last year. He’s tasked with spurring market share gains, which Google has failed to achieve in recent years, stuck below 10% share while Amazon and Microsoft took more of the pie. So It’s no surprise to see Kurian’s bold move for Looker, the largest acquisition for Google’s cloud business, following the deal for Alooma, an Israeli cloud-based data integration startup, in February. “We thought it was time to rationalize a new platform for data,” said Looker CEO Frank Bien. “A single place where we could really reconstitute a single view of information and make it available in the enterprise for business purposes.” [More](=/P060n2HZnT01Oi0Y0DQTRU3). Quick Stint The average stint for a chief marketing officer dropped from 44 to 43 months last year, according to research from executive search firm Spencer Stuart. The average CEO tenure is 89 months, and financial chiefs average 64 months on the job. “The pressure on CMOs has never been greater,” Greg Welch, a consultant in Spencer Stuart’s marketing practice, told The Wall Street Journal. “Some of it feels unfair.” CMOs are often the first to blame if numbers don’t improve, regardless of external factors, and historically marketers haven’t ascended to the highest posts at large corporations. “Companies are recognizing that marketers have a point of view and can add value,” Welch said. Begging the question: What did they think about marketers before? [More](. But Wait, There’s More! - [Craigslist Founder Craig Newmark Gives $6M To Consumer Reports](=/P060n2HZnT01Oi0Y0DQTRU3) - NYT - [DCN: Behavioral Advertising – The Mirage Built By Google](=/P060n2HZnT01Oi0Y0DQTRU3) - blog - [Amazon, Apple, Google, Microsoft Compete For The Screen In Your Car](=/P060n2HZnT01Oi0Y0DQTRU3) - CNBC - [CTV Doesn’t Offer The Best Of Both Worlds Yet](=/P060n2HZnT01Oi0Y0DQTRU3) - Adweek - [Scale Or Relevance For Social Media Commerce]( - eMarketer - [Facebook Plans Outside Foundation To Govern Cryptocurrency](=/P060n2HZnT01Oi0Y0DQTRU3) - The Information - [OMG Turns Resolution Into Standalone Agency, Names New President](/P060n2HZnT01Oi0Y0DQTRU3) - Agency Spy You’re Hired! - [Chris Spadaccini Named CMO Of WarnerMedia Streaming Video]( - Variety - [The AAF Taps Steve Pacheco As New President And CEO](/P060n2HZnT01Oi0Y0DQTRU3) - MediaPost Podcasts [The Big Story Episode 45:](/P060n2HZnT01Oi0Y0DQTRU3) A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:](=/P060n2HZnT01Oi0Y0DQTRU3) Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:](/P060n2HZnT01Oi0Y0DQTRU3) Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:](=/P060n2HZnT01Oi0Y0DQTRU3) Riding Eternal, Shiny And Chrome [The Big Story Episode 36:](=/P060n2HZnT01Oi0Y0DQTRU3) Agencies And The Supply Side [The Big Story Episode 35:](=/P060n2HZnT01Oi0Y0DQTRU3) Spring Forward, Fall Back [Check out all episodes of The Big Story >>](=/P060n2HZnT01Oi0Y0DQTRU3) [AdExchanger Talks Episode 130:](/P060n2HZnT01Oi0Y0DQTRU3) S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:](/P060n2HZnT01Oi0Y0DQTRU3) Criteo's Mollie Spilman [AdExchanger Talks Episode 128:](/P060n2HZnT01Oi0Y0DQTRU3) IPG's Arun Kumar [AdExchanger Talks Episode 127:](/P060n2HZnT01Oi0Y0DQTRU3) Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:](/P060n2HZnT01Oi0Y0DQTRU3) Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:](/P060n2HZnT01Oi0Y0DQTRU3) Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:](/P060n2HZnT01Oi0Y0DQTRU3) Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:](/P060n2HZnT01Oi0Y0DQTRU3) 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:](/P060n2HZnT01Oi0Y0DQTRU3) MikMak's Rachel Tipograph [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](=/P060n2HZnT01Oi0Y0DQTRU3), New York, October 15-16, 2019 [Industry Preview 2020](/P060n2HZnT01Oi0Y0DQTRU3), New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](=/P060n2HZnT01Oi0Y0DQTRU3), San Francisco, May 11-12, 2020 Share This Email: [Facebook](=/P060n2HZnT01Oi0Y0DQTRU3) [Twitter](=/P060n2HZnT01Oi0Y0DQTRU3) [LinkedIn](/P060n2HZnT01Oi0Y0DQTRU3) [Google+](=/P060n2HZnT01Oi0Y0DQTRU3) | [Forward To A Friend]( [Facebook](=/P060n2HZnT01Oi0Y0DQTRU3) [Twitter]( [YouTube](=/P060n2HZnT01Oi0Y0DQTRU3) [View in web browser](/P060n2HZnT01Oi0Y0DQTRU3) This message was sent to To ensure delivery to your inbox, [add us to your address book](=/P060n2HZnT01Oi0Y0DQTRU3). AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy](=/P060n2HZnT01Oi0Y0DQTRU3) [Update My Preferences | Unsubscribe](=/P060n2HZnT01Oi0Y0DQTRU3) [spacer.gif](