AdExchanger News for April 10, 2019

Today's Must Read - LUMA: Black Eyes Aside, Ad Tech Actually Had A Decent Q1 [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, April 10 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Day 1, 3:45 PM - "How To Harness The Momentum In Podcasting" - Join Tutuwa Ahwoi from National Public Media for a look at the digital audio landscape, the trends shaping its rapid growth and how programmatic factors into its future. --------------------------------------------------------------- Today's Must Read [A New Bill Could Make It Illegal For Online Platforms To Exploit Users With ‘Dark Patterns’]( Sens. Mark Warner, D-VA, and Deb Fischer, R-NE, introduced a bipartisan bill on Tuesday that would prohibit large internet companies like Google and Facebook from using deceptive design practices known as “dark patterns” that subtly manipulate users into sharing their personal data. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [FreeWheel Automates Strata Planning Tools For Local TV Buyers]( The new planning tools, now in pilot with “a handful of agencies,” streamline the manually intensive processes of estimating ratings, optimizing schedules and negotiating with local affiliates – common challenges of buying local TV inventory, said Joy Baer, president at FreeWheel Advertisers. [More.]( [LUMA: Black Eyes Aside, Ad Tech Actually Had A Decent Q1]( Although some ad tech companies were reeling from headwinds and, in some cases, the results of their own problematic choices, Q1 was actually a strong quarter for ad tech. [More.]( [Uplift Modeling Can Reveal Alternative Paths To New Customers]( Today, improving a campaign's effectiveness and efficiency means marketers need to better understand who would have just showed up anyway and whose behavior was actually changed to drive incremental results. This means relying less on traditional “all or nothing” methods of credit and toward concepts such as persuadability and uplift. [More.]( [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( News Round Up Federal First The ANA, 4As, IAB and the Network Advertising Initiative have launched a national privacy law advocacy group. The trade coalition, called Privacy for America, is a direct response to the California Consumer Privacy Protection Act and other potential state regulations that target online advertising. Federal lawmakers are working on a privacy bill but are split on how strict it should be and whether it should preempt the California law, Reuters reports. The new advocacy group is pushing for a Protection Bureau within the FTC that would oversee privacy enforcement. The plan is to release a more formalized framework for lawmakers by the end of this month or early next. “This is our No. 1 government relations goal, and it’s also a top priority for many, many of our members,” Dan Jaffe, the ANA’s EVP of government relations, tells AdExchanger. But some privacy experts are unimpressed. “They’re picking some already-on-the-ground fruit,” says Justin Brookman, an FTC vet and privacy advocate with Consumer Reports. “It looks like the existing self-regulatory rules that they’ve had in place for years that didn’t work that well.” [More](. The Netflix Addiction For years, Disney has wrestled with the pros and cons of licensing content to Netflix. Disney was selling Netflix “the bullets” to fire on its cable TV business, said Disney COO Tom Staggs in 2015. But Disney chief Bob Iger was reluctant to forgo licensing deals because the multibillion-dollar revenue stream helped it hit quarterly numbers, The Information reports. That dynamic flipped in 2017, when Disney announced its own streaming bundle, Disney+, and said it would eventually pull all content from Netflix. But is it too late even for the world’s largest TV and studio entertainment companies to win cord cutter subscriptions? Netflix, like Amazon, has convinced investors that its unprofitability will eventually pay off in the form of scaled, high-retention subscriber bases. Disney is burdened by its investors’ demands for quarterly growth and yearly dividends. “It seems they are willing to invest, but the problem or threat for Disney is how tolerant will investors be of margin erosion,” says Brian Wieser, GroupM’s global president of business intelligence. [More](. Flash Forward Flashtalking announced plans to expand its international operations “to support its Adobe partnership and growing worldwide business.” [Read the release](. Thunder, another independent ad server, said that it’s accelerating its international growth plans because Sizmek’s bankruptcy puts accounts up for grabs. Flashtalking doesn’t cite Sizmek here, but the company does point to Adobe as a driver of its international ad server growth – and that’s like a shot across the bow. Adobe is considered one of the likeliest and deepest-pocketed potential acquirers of Sizmek’s ad server. And Sizmek certainly wants Adobe in the running to drive up prices for everyone else. But Flashtalking also has a key [strategic partnership]( with Adobe. Although Sizmek’s bankruptcy is a huge windfall for Flashtalking, the relationship with Adobe could turn sour if the latter ends up buying Sizmek’s ad server footprint. But Wait, There’s More! - [Facebook Bends To EU Pressure On ‘Misleading’ Fine Print]( - WSJ - [MultiView B2B Marking Tech Joins The Stagwell Group]( - release - [Who Is And Isn’t Ready For The End Of The Programmatic ID Era]( - Adweek - [Drawbridge Awarded US Patent For ‘Method For Determining Digital Identities’]( - release - [Washington Post CMO Miki King On How To Organize Marketing Teams]( - Digiday - [The Athletic’s Next Arena Is In Podcasting]( - Axios - [NBC News Teams Up With Megaphone For Podcast Distribution]( - release - [Fox Offers Short ‘Fast Break’ Commercial Pods]( - Variety - [AdRizer Seeks Damages From Co-Founder]( - Sarasota Herald-Tribune - [Breaking Down Mobile Video Ad Spend]( - eMarketer You’re Hired! - [Zora Senat Joins Infutor As VP Of Strategic Partnerships]( - release - [Eyeota Names Paul Kelly As Commercial Director, Europe]( - release - [Lauren Wray Hired By SITO Mobile As New CRO]( - release - [John Sydnor Joins The Shipyard As Chief Growth Officer]( - release [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](