AdExchanger News for March 14, 2019

Today's Must Read - Google Is Moving To First-Price, But Big Questions Remain [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, March 14 Join Us [AdExchanger Awards Finalists Announced]( - Visit [adexchangerawards.com]( to see each category's finalists and register for the Awards Gala, which takes place April 29, 2019 in San Francisco. --------------------------------------------------------------- Today's Must Read [Google Is Moving To First-Price, But Big Questions Remain]( Besides pricing, many industry experts are asking questions about how Google’s change will impact header bidding and flooring strategies, Google’s AdWords business and publishers’ quest for transparency. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Economics Of Inaccurate Location Data]( Inaccurate location data inflates the market, giving an illusion of scale while compromising quality, and possibly pricing. Brands and marketers pay good money for location data. But accurate data may be worth even more. If the bad stuff is removed, supply would drop, theoretically driving prices up. [More.]( [Machine Learning Sits At The Heart Of Google’s New App Ads Products]( The first new release, called pre-registration ads, for example, allows developers to reach Android users across the Play store, YouTube, search and display network with ads that encourage sign-ups for games before they’re released. The Play store will send push notifications to pre-registered users when the game comes out. [More.]( [GroupM Names Evan Hanlon US Chief Strategy Officer In Simplification Push]( The Operations Board, which reports directly to GroupM’s executive team, will work with agencies to understand and build products around client needs. The board will also support Hanlon as he leads GroupM through nine transformation efforts set out by CEO Tim Castree, including maintaining strong agency brands, embedding specialty expertise on accounts, creating a unified technology and data stack and increasing employee retention. [More.]( [No, Private Marketplaces Aren’t Going Anywhere]( We’re a few months into the new year and preparing to say goodbye to private auctions. Seems to be the talk of the town. But within this chatter, I’ve noticed a concerning game of telephone at play. The term private auction is being confused with private marketplace. [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Voice On Target Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands trying to market their own voice apps to do so in an endemic environment where there isn’t a screen to promote them. For example, the National Cattlemen’s Beef Association used the targeting mechanism on Pandora to promote its voice app, Chuck, which answers questions about beef, The Wall Street Journal reports. But Pandora’s voice ads are not truly interactive because Google and Amazon still ban advertising through smart speakers. It’s also unclear how well Pandora can measure the effectiveness of ads specifically targeted to voice devices. [More](. Biting The Apple Coming in March: a big Apple-palooza where the tech giant will uncork its plan to take on Netflix and Amazon. But first, Apple needs to make some deals. “Pay-TV programmers such as HBO, Showtime and Starz have to decide whether Apple is an existential threat, as some now view Netflix, a potential partner or something in between,” writes Bloomberg. While Apple is busy developing its own programming, Bloomberg anticipates that Apple’s new content service will initially rely on partners. HBO, Showtime and Starz are reportedly in the mix, but Netflix and Hulu are out because they don’t want to cede the UX – and the user data – over to Apple. [More](. All Systems DuckDuckGo Google now supports privacy-focused search engine DuckDuckGo as an option for Chrome users. When Google updated Chromium, the open-source code its Chrome browser is based on, earlier this week, it also quietly revamped the default search engine providers that people can easily use. Google software engineer Orin Jaworski noted on Github that the search engine options were “completely replaced based on new usage statistics.” That’s not much detail, but TechCrunch reports that the update tends to offer the four most popular search engines per country as default options. The big winner here is DuckDuckGo, which went from a nonentity on Chromium to being listed in more than 60 markets. It’s unclear whether DuckDuckGo earned its placement by rapidly growing market share in the past few years or if Google deliberately decided to include a private search option in all markets. [More](. [Interesting sidenote: DuckDuckGo founder Gabe Weinberg testified before a the Senate Judiciary Committee yesterday on the topic of privacy and data collection. Google’s senior counsel, Will DeVries, was also on the witness list – and spent quite a lot of time being scolded by lawmakers for Google’s data collection practices and less-than-user-friendly opt-out mechanisms.] Facebook Face Down Facebook, Messenger, WhatsApp and Instagram are all having connectivity issues in certain parts of the world. The Verge reports that affected areas include parts of the United States, parts of Latin America, the United Kingdom, India and the Philippines. [Read more](. The outages are also affecting users of Facebook Ad Manager. A minor Tweetstorm has erupted among social media managers noting that the ad product isn’t loading. Facebook hasn’t responded at the time of this writing, but we’ll update when and if it supplies a response. But Wait, There’s More! - [Spotify Accuses Apple Of Anticompetitive Behaviors In Europe]( - NYT - [Amazon’s Ad Business Growth Outstrips Facebook And Google]( - The Information - [WTF Is A Unified Ad Auction?]( - Digiday - [Verizon 5G Mobility Service And Motorola 5G Smartphone Are Here]( - release - [A Look At Twitter’s New Prototype App, twttr]( - TechCrunch - [Sports Streaming Service DAZN To Begin Running Ads]( - Video Ad News - [Nielsen: How Big Data Alone Can Biased And Unrepresentative]( - blog - [Impact Secures $75M Funding Led By Providence Strategic Growth]( - release - [Four Key Factors For The Future Of Marketing]( - Forbes - [Final Version Of App-ads.txt Ready For Adoption To Fight Inventory Fraud In Mobile Apps And OTT]( - release You’re Hired! - [Innovid Names Seamus Whittingham As Managing Director, EMEA]( - release - [Eyeota Adds Two Senior Executives To Fuel Continued Growth]( - release - [IAB Europe Appoints Daniel Knapp As First Chief Economist]( - release - [Scott Schiller To Be New IAB Executive-In-Residence]( - release - [Pub Ocean Launches Revenue Operations Consultancy Services for Publishers]( - release - [IAS Hires Tony Lucia As CTO]( - release Podcasts [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? 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[The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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