Beware of aspirational purchases

We think that buying something will get us to do the thing we want to do... But that’s not how it tends to work. [image] From Nathalie Hi {NAME}, As a first time farmer, I did a lot of reading before bringing sheep home. I devoured books about taking care of sheep: what they eat, what to do if they get sick, how to help them give birth… I also watched plenty of videos. But it wasn't until we actually got our first few sheep that everything I read crystallized. A lot of the stuff I read ahead of time didn't land... until I was face-to-face with the situation in real life. There are lots of experiences like these in life and business. We might spend a lot of our time preparing to do something - whether that's public speaking, creating a course, or writing a sales page... But often it's when you start doing this new thing that you develop the skills to do it. The prep isn't wasted, but the magic happens while doing it. So don't delay getting into action, that's where the learning takes place and the results come from there, too! [image] Momentum Tip #22 I've noticed a pattern I’ll call aspirational buying. You might recognize some of these examples: - You decide to start eating healthier, so you buy a new kitchen gadget to help you, like a blender or new chopping device. - You want to start running every day, so you invest in some new running shoes, and running clothes. - You want to create an online course, so you purchase the domain, sign up for the online course platform, and get a logo made. These are absolutely fine things to do... except you most likely bought these items before you needed them. You might not use the kitchen gadgets because you slip back into old eating habits… Your new shoes might not get as much use because you don't have a running routine yet. We all do it! We think that buying something will get us to do the thing we want to do... But that’s not how it tends to work. I've seen too many people buy course creation software and never release a course. So what's the solution? Start selling and creating your course before you spend a ton of time or money researching tech tools. Yes, it's ironic that I'm recommending this as the founder of AccessAlly. But aspirational purchases set you up for disappointment. Instead… Start making healthy food and running more with what you already have. Prove to yourself that you are developing these new habits and then invest in the tools to make easier. Who knows, you might realize you prefer rock climbing or that you don’t want to create a course but rather a community or membership. At least, you won’t have wasted your money on the wrong tools. Links we think you'll find helpful: [image]() Digital Marketing Trends to Watch: Rebecca Gill’s Expert Insights [Listen here ➜](=) [image]( 9 Effective eLearning Activities for Course Design [Learn more ➜](=) Customer Spotlight [image]( [Michael Cheich]() is an instructor at Programming Electronics Academy, teaching students the fundamentals of programming and electronics in an engaging, simple, and fun manner. Their goal is to empower students with the necessary tools and knowledge to turn their ideas into a reality. Here's what he had to say about his experience using AccessAlly: "The ability to use PayPal for subscription payments has been wonderful. I also love that the AA team is really working to continue developing and maintaining the core software." [Read more case studies ➜](=) Who is AccessAlly? We want to live in a world where access to knowledge lifts everyone up. That's why we're passionate about building this [powerful WordPress plugin](=) for scaling online businesses through courses, group coaching, and memberships. [Facebook]( [LinkedIn]( [YouTube](AccessAlly) You're receiving this email because you've subscribed to updates from AccessAlly. Thank you! We're so glad you're here. To update how often you receive emails from us, please use the [Preferences Center.](=) To unsubscribe from all of our emails, click the unsubscribe link below. You'll be missed, and we wish you all the best! [Unsubscribe]( 1321 Upland Dr. #9015 Houston, Texas 77043 United States (347) 620-4501