Newsletter Subject
Pic Of Me With Gaudy Cars And Hot Girls Against My Mansion And Jet In Background - NOT!
From
abraham.com
Email Address
jay@abraham.com
Sent On
Sat, Mar 16, 2024 01:03 PM
Email Preheader Text
, I was reading an email I just received from someone I thought I admired. Until I saw his graphic o
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, I was reading an email I just received from someone I thought I admired. Until I saw his graphic opening. It was him standing against his mammoth ultra-expensive vehicle, his huge home, and accouterments in the background. I would never do that. I believe Iâm a relatively ethical marketer. I believe you compel people to want your products and services based on the value they deliver, the benefits they produce for the target buyer, and the distinctive advantage or performance superiority they offer above and beyond the maddening crowd of choices out there. I would never choose an expert because of the car they stood next to, or the home they show in the background, or the hot people theyâve got surrounding themselves. And Iâd like to hope you wouldnât too. This is not a sales email cleverly trying to move you over to some crass âmake-a-million overnight in your underwearâ offer. Nor is it trying to sell you ANYTHING. Except perhaps to argue against selling out your dignity and good sense for the allure of trappings that are probably just rented, leased, borrowed, or photoshopped, rather than real assets as the promoter wants you to perceive. Judge your experts on the merit of their track records, their body of proprietaryâ meaning original (not emulated) work. Their integrity, ethos, and authenticity. I think their humility and humanity should be factored in that quotient, as well. Thatâs it for this message. Jay [Unsubscribe]( The Abraham Group 24050 Madison St., #214 Torrance, California 90505 United States
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