Newsletter Subject

Exactly How a $10M - $40M Business Can Become a $20M - $80M One—In 2yrs

From

abraham.com

Email Address

jay@abraham.com

Sent On

Thu, Jan 18, 2024 05:02 PM

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Friend: This may be the most important email I ever send you. And if your business does NOT fall bet

Friend: This may be the most important email I ever send you. And if your business does NOT fall between the above criteria size (or larger)—please stop reading NOW! Please. If you DO own a business doing $10M or larger we probably need to talk. I say probably because you may NOT be driven to double the size of the business. At $40M for example you’re probably doing quite well. But if the asset value you’re constantly creating is important to you—an $80M business isn’t typically JUST twice as valuable (when it comes to exiting) as a $40M one. The multiples multiply asymmetrically—as the revenues increase. Your $80M company multiple might be worth 2-6 times greater than what your $40M business is worth. At $100M the outsized valuations increase even more! So the question begs: do you keep growing your $10-40M business incrementally every year by say 10-15%? That DOES gives you growth and it does increase the business’ value— but honestly why be content to operate in that INCREMENTAL zone when the same two years, the same relative resource allocation, the same time commitment, same effort, same opportunity cost—can give you an asset ie. the business, that’s worth many, many times what it is now? Ask any business broker whether a $10M business is worth the same multiple as an $80M one. Finally, my colleague Dr. Alan Barnard (World’s Top Authority on Theory of Constraints) says you can actually turn your top line into your bottom line in just four years if your business is in the target zone I’m talking about here. Certainly, that’s ambitious but there’s a great quote by Leo Burnett the famous advertising genius, who engineered more extraordinary exponential growth for companies than I can even fathom. He’s said... “If you set your sights on the moon and the stars one thing is for certain—you won’t end up with a handful of mud.” Meaning maybe you won’t turn your topline into your bottom line in four years time. But IF your strategy is masterful, your execution on point, and your revenue system fully optimized—(assuming you have a quality team of people all collaborating) you can’t help but out-think, out-market, out-strategize, out-sell, out-perform, out-earn your competition. So ok I’ve given you my reality check perspective. Now here’s my ask: If what I’ve discussed here rocks your growth obsessed business boat— meaning you want to go for the doubling of revenue and multiplying profit performance even more—we should talk. I’m aggressively looking for quality $10-75M companies I can meaningfully help grow and share fairly in the rewards that this growth produces—be it a continuous revenue share or an earn-in share of the increased asset value I help you create. My model is simple: one-time retainer against profit sharing for as long as my strategies pay off. If I help double or triple revenues like I have so many times over my career, I get a piece of only the increased profits that are clearly attributed to my contributions. If the profits truly explode beyond your industry norms, then as long as it’s sustainable revenue—that makes the business EVEN MORE VALUABLE. The deals I do now put me squarely in the role of being your chief collaborative strategist, business modeler, deal-making coach, masterful thinking partner, JV instructor, distribution channel expansion engineer. Oh, and I’m responsible for finding you the lowest, low-hanging fruit your business is just sitting on that’s waiting to be mined. If your business is large enough odds are exceedingly high that I can uncover enough low-hanging fruit in the first six months to pay for my retainer. After that, I’m a pure income generator for us both. And asset builder! But monetizing low-hanging fruit isn’t a one-time phenomenon. Once it’s identified and first monetized it becomes an ongoing sustainable increased source of not just additional revenue— but highly profitable newfound revenues. So, IF you want to explore a long-term profit partnership, let our [Head of Profit Partnerships, Rob Colasanti]() hear from you ASAP. We have numerous places we source lucrative deal flow. Starting in a week our new sourcing campaigns will get started in business media, appropriate social media platforms, and many influencer collaborations. I can only accept a finite number of profit partnering companies every year. This year it’s twelve— max. If you think you and your business are a good candidate and you already know and appreciate my exponential business growth “World View”— [connect with Rob](). But either way, whether you do it yourself or do it collaborating with me— don’t be content with mere incremental growth. It’s so much less than your quality business and life investment is capable of delivering and achieving for you! Jay [Unsubscribe]( The Abraham Group 24050 Madison St., #214 Torrance, California 90505 United States

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