Learn to listen and observe like a social scientist!

Sign up for our Ethnography course! Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [Exceed_Prof_Goals_V1_2610704.png]( [Ethnography: Gaining Insights that Lead to Customer Action]( February 6, 2024 | 1:00 - 2:00 pm ET Virtual | 6-week program $1,000 for non-members | 4A's member price $800 A deep dive into the practice of immersive qualitative research, this course with Karen Faith covers research design, observational techniques, discussion guides, and insight generation. Ideal for strategists, market researchers, and designers who want to deepen their understanding of others. Learn to listen and observe like a social scientist, using the tools of Participant Observation, bringing dimension to data in a way that works. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- More from the 4A's Learning Institute Need help planning out your training budget for this year? Click [here]( to view our Budget Planning Catalog. You can also email [learningsupport@4as.org](mailto:learningsupport@4as.org?subject=Help%20Planning%20Our%20Training%20Budget%20For%20Next%20Year) if you would like to schedule a budget consultation --------------------------------------------------------------- [Expand Your Leadership Perspective]( February 8, 2024 | 5-week program 1:00 - 3:00 pm ET | Virtual $399 for non-members | 4A’s members receive 20% off The program is designed for junior to mid-level individuals who are looking to further develop their personal style of leadership, specifically people who have recently been promoted into a leadership role and/or people who are struggling with the added responsibility of having direct reports. This 4-session training will be conducted over an 8-week period. In each live webinar, there will be a Leadership topic introduced by Kristin Bloomquist of Bloom Mentoring. She will share some perspectives on the topic and then engage the group in discussion. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [The Five Deadly Sins of Presenting Creative Work]( February 15, 2024 1:00 - 5:00 pm ET | Virtual $399 for non-members | 4A’s members receive 20% off Join veteran global creative director Kerry Feuerman for a four-hour deep dive into what it really takes to command a room and win. Kerry will show you how to overcome nervousness; engage an audience; build trust quickly; frame work as business solutions; present clearly and concisely; bring ideas to life; handle tough Q&A and more. This is not a generic presentation class. It’s real tools for real-world advertising. The skills you walk away with can be applied immediately to any job in an agency. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Revenue Growth Certification Program]( February 22, 2024 | 8-week program 1:00 - 3:30 pm ET | Virtual Regular Price $1,799 | Special Pilot Price $1,499 This 8-week certification course is based on True & North’s Client-centered Thinking Methodology, globally used by client-facing teams at GroupM, Meta, Publicis, and WPP to understand their clients deeply, solve problems collaboratively, and deliver mutual growth. In our proven approach, we use Behavioural Economics and neuroscience insights to show you how to reveal the cognitive processes that fuel successful client interactions. We teach you the tools adapted from Design Thinking to enable you to work in a way that begins with a deep understanding of clients and their world. Our workshops are not a drill. You will be working on the live deal and preparing for your most important client engagements and leave ready to implement them in the real world. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Strategic and Creative Thinking Certification]( February 21, 2024 | 5-week program 1:00 - 3:00 pm ET | Virtual $799 for non-members | 4A’s members get 20% off The Strategic & Creative Thinking Course is a fully online course with a mix of both live and self-paced work, intended for entry to mid-level Strategy and Creative professionals (0-4 years of experience). Or honestly anyone who feels stuck! The course will help you get in the right mindset to understand what an idea is. And what is not. Jumpstart your creativity and find inspiration from unusual sources. Become a well-rounded thinker through a series of hands-on strategy and creative activities. This course will give you the tools to generate new ideas and position yourself for success. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- Elevate Your Corporate Culture [Seasoned Moments Survey: Enhance Corporate Culture]( Relationships in the workplace help employees build resilience, increase creativity and innovation, improve performance and productivity, and create a stronger loyalty to colleagues and the company where they work. But can simply having lunch with a colleague really do all that? Michal Levison UPenn MAPP graduate and former Ad Industry professional and her team plan to find out. Participation is fully anonymous and once the study is over you'll receive all the insights the study found. The initial phase is an anonymous survey you can access via [the link to the survey](. To participate in the full study or to ask any questions, please email [Michal Levison](mailto:mlevison@seasonedmoments.com). --------------------------------------------------------------- Partner Courses --------------------------------------------------------------- [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [START SELF-PACED TRAINING]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. 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