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Sign up for our Revenue Growth Certification Program! Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [Exceed_Prof_Goals_V1_2610704.png]( [Revenue Growth Certification Program]( January 23, 2024 | 8-week program 1:00 - 3:30 pm ET | Virtual $1,799 for 4A's members | $2,249 for non-members This 8-week certification course is based on True & North’s Client-centred Thinking Methodology, globally used by client-facing teams at Group M, Meta, Publicis, and WPP to understand their clients deeply, solve problems collaboratively, and deliver mutual growth. In our proven approach, we use Behavioural Economics and neuroscience insights to show you how to reveal the cognitive processes that fuel successful client interactions. We teach you the tools adapted from Design Thinking to enable you to work in a way that begins with a deep understanding of clients and their world. Our workshops are not a drill. You will be working on the live deal and preparing for your most important client engagements and leave ready to implement them in the real world. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- More from the 4A's Learning Institute Need help planning out your training budget for this year? Click [here]( to view our Budget Planning Catalog. You can also email [learningsupport@4as.org](mailto:learningsupport@4as.org?subject=Help%20Planning%20Our%20Training%20Budget%20For%20Next%20Year) if you would like to schedule a budget consultation --------------------------------------------------------------- [Media Essentials: From Chaos to Clarity]( January 24, 2024 | 4-week program 1:00 - 3:00 pm ET | Virtual $499 for non-members | 4A’s members receive 20% off What everyone needs to know about media if they work in an agency: from entry-level media practitioners to creative directors and client leaders who need to grasp the essential principles and practices that drive the digital media landscape and connect consumers with brands. This four-week virtual program teaches you how to find clarity in the chaos. It develops your understanding of timeless principles and how to apply them to timely trends and emerging technologies. The course covers: - The role of media across the marketing/advertising landscape - Audiences and measurement - Strategic media planning - Media marketplace Course features: - Workshop sessions - Learn-on-your-own content - Case studies - Certification exam [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Ethnography: Gaining Insights that Lead to Customer Action]( February 6, 2024 | 1:00 - 2:00 pm ET Virtual | 6-week program $1,000 for non-members | 4A's member price $800 A deep dive into the practice of immersive qualitative research, this course with Karen Faith covers research design, observational techniques, discussion guides, and insight generation. Ideal for strategists, market researchers, and designers who want to deepen their understanding of others. Learn to listen and observe like a social scientist, using the tools of Participant Observation, bringing dimension to data in a way that works. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- Elevate Your Corporate Culture [Seasoned Moments Survey: Enhance Corporate Culture]( Relationships in the workplace help employees build resilience, increase creativity and innovation, improve performance and productivity, and create a stronger loyalty to colleagues and the company where they work. But can simply having lunch with a colleague really do all that? Michal Levison UPenn MAPP graduate and former Ad Industry professional and her team plan to find out. Participation is fully anonymous and once the study is over you'll receive all the insights the study found. The initial phase is an anonymous survey you can access via [the link to the survey](. To participate in the full study or to ask any questions, please email [Michal Levison](mailto:mlevison@seasonedmoments.com). --------------------------------------------------------------- Partner Courses --------------------------------------------------------------- [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [START SELF-PACED TRAINING]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. 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