How to Secure the Bag

Sign up for our Revenue Growth Certification today! Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [Exceed_Prof_Goals_V1_2610704.png]( [Revenue Growth Certification Program]( January 23, 2024 | 8-week program 1:00 - 3:30 pm ET | Virtual $1,799 for 4A's members | $2,249 for non-members This 8-week certification course is based on True & North’s Client-centred Thinking Methodology, globally used by client-facing teams at Group M, Meta, Publicis, and WPP to understand their clients deeply, solve problems collaboratively, and deliver mutual growth. In our proven approach, we use Behavioural Economics and neuroscience insights to show you how to reveal the cognitive processes that fuel successful client interactions. We teach you the tools adapted from Design Thinking to enable you to work in a way that begins with a deep understanding of clients and their world. Our workshops are not a drill. You will be working on the live deal and preparing for your most important client engagements and leave ready to implement them in the real world. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- More from the 4A's Learning Institute Need help planning out your training budget for next year? Click [here]( to view our Budget Planning Catalog. You can also email [learningsupport@4as.org](mailto:learningsupport@4as.org?subject=Help%20Planning%20Our%20Training%20Budget%20For%20Next%20Year) if you would like to schedule a budget consultation --------------------------------------------------------------- [Defining Your Leadership Style and Attracting More Followers]( January 18, 2024 | 1:00 - 3:00 pm ET Virtual Workshop only = $499 Workshop + 4 Coaching sessions = $699 Workshop + 6 Coaching sessions = $899 4A's members get 20% off In today's rapidly changing world, effective leadership demands a human touch. Being a leader is not just about knowing yourself but also understanding and connecting with your team to foster inspiration, motivation, and collective success. Here's what our comprehensive two-part training has in store for you: Part 1: A live 2-hour group workshop led by Kristin Bloomquist of bloom mentoring. The topics are: - Module 1: The broad concept of Leadership - Module 2: Concept of Human Leadership - Module 3: The “Secret Sauce”: Emotional Intelligence (EQ) - Module 4: Putting it into action with a mentor Part 2: Personalized 1:1 Mentoring Sessions Take your leadership journey further with either four or six 1-hour personalized mentoring sessions conducted remotely with Kristin. The focus will be on understanding your role as a leader, the various leadership styles, and the vital attributes of effective leaders. These one-on-one coaching sessions will be tailored entirely to your needs, enabling you to develop your unique leadership style and enhance your overall effectiveness. Special attention will also be given to refining your "softer skills" of leadership, such as Emotional Intelligence. Why You Can't Miss This Opportunity: - Gain in-depth insights into the core principles of leadership. - Cultivate your emotional intelligence to connect with and motivate your team. - Personalized mentoring to address your specific leadership challenges. - Network and learn from like-minded professionals during the live workshop. - Unlock your leadership potential and attract more followers. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Media Essentials: From Chaos to Clarity]( January 24, 2024 | 4-week program 1:00 - 3:00 pm ET | Virtual $499 for non-members | 4A’s members receive 20% off This program covers topics that every agency professional needs to know about media and is designed for entry-level media practitioners, creative directors and client leaders who need to grasp the essential principles and practices that drive the digital media landscape and connect consumers with brands. This four-week virtual program teaches you how to find clarity in the chaos. It develops your understanding of timeless principles and shows you how to apply them to timely trends and emerging technologies. The course covers: - The role of media across the marketing/advertising landscape - Audiences and measurement - Strategic media planning - Media marketplace Course features: - Workshop sessions - Learn-on-your-own content - Case studies - Certification exam [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Ethnography: Gaining Insights that Lead to Customer Action]( February 6, 2024 | 1:00 - 2:00 pm ET Virtual $1,000 for non-members | 4A's member price $800 A deep dive into the practice of immersive qualitative research, this course with Karen Faith covers research design, observational techniques, discussion guides, and insight generation. Ideal for strategists, market researchers, and designers who want to deepen their understanding of others. Learn to listen and observe like a social scientist, using the tools of Participant Observation, bringing dimension to data in a way that works. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- Elevate Your Corporate Culture [Seasoned Moments Survey: Enhance Corporate Culture]( Relationships in the workplace help employees build resilience, increase creativity and innovation, improve performance and productivity, and create a stronger loyalty to colleagues and the company where they work. But can simply having lunch with a colleague really do all that? Michal Levison UPenn MAPP graduate and former Ad Industry professional and her team plan to find out. Participation is fully anonymous and once the study is over you'll receive all the insights the study found. The initial phase is an anonymous survey you can access via [the link to the survey](. To participate in the full study or to ask any questions, please email [Michal Levison](. --------------------------------------------------------------- Partner Courses --------------------------------------------------------------- [Holiday Shopping Insights: Keep up with deal-seeking shoppers]( FREE As Cyber Week approaches, we see the rise of a deal-seeking mindset most closely associated with the holidays: shoppers hunting for deals and prioritizing quality and value. While deal-seeking is typically associated with the traditional, peak deal period from Black Friday to Cyber Monday (that is, “Cyber 5”), insights show it’s become an always-on mindset throughout October and November. That means brands have a longer opportunity to connect with deal seekers than ever before. To help multiply your wins, check out these three ways you can position the shopper at the forefront of your marketing strategy. [LEARN MORE]( [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [START SELF-PACED TRAINING]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. 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